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Copy of Books VS E-Books
Transcript of Copy of Books VS E-Books
A walk through the evolution of
books & magazines
Hillary Brandaw, Brandie Warr
Alexis Gonzalez & Natalie Viklund
WHERE ARE WE TODAY?
The Evolution of Books
• 868: The First Printed Book
• 1450: Gutenberg's Printing Press
1741: The idea of magazines came to America •
1825: less than 100 magazines, 1850 - over 600 •
1900: over 5,000 magazines •
2002: trend seen in news magazines to move •
away from hard news and shift their focus
toward more "soft news”
Then Oprah got involved!
What is the most inspiring or life changing book that you have read?
From 1933 to December 2012
• 1971: Project Gutenberg
• 1989: Internet arrived for public use
• 1994: Books sold Online
• 2000-2006: The start of the e-books Market
• 2007: The Kindle becomes the first e-book reader
“we will stop printing the NY Times sometime in the future, date TBD.”
- Sulzberger, the editor of NY Times (2010)
THE RISE OF DIGITAL
How many of you own a
tablet or e-reader, and
read your books/
“65% of US magazines have now a digital replica edition, but those make up only 3% of overall circulation”
- Alliance for Audited Media, 2012
1. Reaching a larger audience.
2. Encouraging more reading?
3. Changing the learning experience.
all of these reasons lead to...
Would you read an e-book
to your preschooler?
What about bedtime stories?
- swipe swipe swipe swipe -
Innovation & Innovators
1. the DECLINE of print media
3. COMPETITION in the marketplace
2. following the DIGITAL rush
Kindle, First edition to Fire HD
The Websites / Apps
Article: D. Gouthier, The new book
"to make a scientific culture grow, to consolidate an awareness about what science can and cannot do”
bottom line ______________________
More Readers &
Readers of a greater variety
Revenue for companies
& Cheaper for individuals
"digital media is changing science books"
E-books are Cheaper
Take the first 5 titles on the New York Times Bestsellers fiction list..
on average $10 on average $16
Why are Readers working better for books, and not magazines?
The Fall of
CONTROLLING DIGITAL DATA
PIRACY / COPYRIGHT
Court Case, 2001
Writer: Douglas Adams / Illustrator: Gavin Edwards
social gathering, sharing,
“e-book piracy being viewed by many rights holders as the greatest contemporary challenge to the publishing industry”
INCORPORATING SOCIAL MEDIA
BUT WE'RE NOT GIVING UP PRINT
SO much value
TEN YEARS FROM NOW
High Fashion Magazines
Would any of you have a digital bible?
How and where will consumers engage with, and experience your
area of media in 2023?
How will your area of media make money from their products?
In what ways does your area of media need to evolve in order to succeed?
How did you find it?
1 2 5 million trees
felled each year due to US Print alone
electricity consumption and chemical & material
waste can even out when tablets are thrown away
& free ]
According to The Annual Report on American Journalism
Ladies Home Journal:
circulation declined my 15.8% (600,000 copies)
Sales of Print Books declined by 9% in 2012
Approximately the same declining rate as the two previous years..
According to Neilsen
Paperback books experienced a 20% drop in sales from 2011 to 2012
Time just got longer
Benefits of e-Books
Portability & Efficiency
Top 3 top magazines online,
with the biggest circulation
1. Game Informer: 2.3 million
2. Maxim: 259,000
3. Cosmopolitan: 254,000
- while print edition has 3 million
Print has declined, but magazines are not entirely on board yet...
are more expensive
NOTE: digital subscribers renewed
at a 25% higher rate than those who
were only print subscribers.
- Conde Nast President, Bob Sauerberg
• No physical form, digital items are easier to download.
• Once downloaded it is easier to share among friends.
9 million illegal downloads of e-Books in 2010
potential loss of about 3 billion in revenue due to illegal downloads
Article: Blankfield & Stevenson, Towards a Digital Spine
...is strong enforcement and restrictive systems
the answer in fighting piracy battles? Not convinced.
Random House sued Rosetta Books
Who owns the digital rights to books originally published in book form?
Court deemed: publisher licenses granted Random House to "print, publish and sell the work[s] in book form"
- no rights to publish them as e-Books.
Loosing a significant amount of revenue
New ways to safeguard work will have to be developed...
Potential monopolies in who controls the content
- struggle in the marketplace
Niche markets arising due to specific devices and websites/applications
- opportunity for advertisers
Advertising will become more targeted than ever before
- Advertisers will have to pay more
Accompanying the innovation of the digital word, into the magazine content.
More engaging advertisements.
• Hints about what is coming out next
Building a large fan base of
• Special Offers
Major age group using
tablets: 25 to 44
According to eMarketer
Spreading the Word
It's just changing...
For children’s books only 3% of sales were digital in 2012
2012 Publisher’s Association statistics show that children’s physical book sales rose in the children’s genre.
Like some tings, e-readers will never be able to replicate:
Big books with colorful 3-D pop up features, interactive sounds, 1/4 inch thick pages, and moving parts!
Online / Interactivity / More Info.
Paying for the extra features online
- apps / special features
Magazine Delivery in 2 Platforms
1. All digital through digital magazine racks and platforms
- viewers will be tracked
- content will be highly customized/personalized
2. Digital and Print integration
- Moving articles, videos, and advertisements
- Touch interactions (iPad)
Appeal to the younger generation /
Continue to adapt to the digital world
Books are not disappearing - only
taking on a new form, adapting
Be sad about it, fight for it.
Relax, put your feet up, drink some tea,
and curl up with your favorite… screen?
But if individually controlled, potential for more revenue,
more customization, and better quality
Integration & Interactivity
92% in Harper Bazaar
"It's true that the electronic age of media has started;
however print information is and remains omnipresent."
- Kipphan, 2001
Handbook of Print Media, by H. Kipphan (2001)
Martha Stewart: Digital Magazine Advertising
- US Sunday newspaper: 500000 trees killed each week -