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Online Personal Branding

'Online Personal Branding' will demonstrate how social media can be utilized to foster collaboration, develop and expand professional networks, and build relationships - with an overall goal to develop a consistent personal brand across the social web.

Nicholas Lamphere

on 5 April 2011

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Transcript of Online Personal Branding

Online Personal Branding Thursday, March 10, 2011, 2:30-4:00 P.M. Nicholas Lamphere, a social media consultant and instructor, will discuss creating and maintaining a professional online profile, applicable to social media channels including LinkedIn, Twitter and Facebook.

[ The session will demonstrate how social media can be utilized to foster collaboration, develop and expand professional networks, and build relationships - with an overall goal to develop a consistent personal brand across the social web. The session will focus on uses of social media in a professional (personal) capacity, not private (personal) uses - although the distinction can be negligible, and will be discussed. ]

Already using Twitter? #GWAMIT Twitter

"Twitter is a social networking and microblogging service that enables its users to send and read other user messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other author tweets — this is known as following and subscribers are known as followers." - http://en.wikipedia.org/wiki/Twitter Why How Establish yourself as a valuable personal brand (community/group/team member) by publishing and sharing your expertise, knowledge, and experience - in doing so, you will also build a personal presence and increase your visibility across the social web and search engines including Google. Many of the tools below also promote networking and relationship building, important to achieve your professional and career goals.

Top 50 Social Sites for Educators and Academics:
http://www.dualmasters.org/top-50-social-sites-for-educators-and-academics.html Additional Resources http://www.fastcompany.com/magazine/10/brandyou.html LinkedIn Facebook Introduction Perform A (Soul) Search Other Tools Founded: July 2006
Pricing: Free (excluding third-party tools)
Userbase: More than 190 million users worldwide
http://www.quantcast.com/twitter.com What Update your profile and post/share status updates, photos, comments, interests, etc...with your friends and network.

Be mindful of what (and to whom) you are sharing information (i.e. public profiles offer better visibility to search engines and those in your field of interest or industry).

Focus on the "Education and Work" section of your profile to build your network. Groups and Fan Pages allow you to participate with like-minded people: sharing knowledge and expertise, building relationships, building professional networks, creating and promoting Events, etc...

Create your own Group or Fan Page: http://www.facebook.com/pages/ Personal Branding: Defined Consistent and Constant Answers http://www.linkedin.com/answers Companies Connections Personalization Groups Jobs Profile

Connections = networking (develop and expand your professional network)

Recommendations: Write a recommendation for someone else first!

"The Real Power of the Network is in the Second Degree" 1. 100% profile completion

2. Set a custom profile URL (i.e. your name)

3. Keep your profile public (customize your settings)

4. Update your status with relevant information

5. Customize your profile with Applications

6. Other tips: Websites, Twitter (yes, I include a link to my personal account), Interests LinkedIn Groups can help you stay informed and keep in touch with people that share your interests: hold monthly meetups, provide news feeds (RSS), member communication and group promotions.

Create a group today: http://www.linkedin.com/groupsDirectory

Collaborate and build relationships (and your network) by sharing your expertise and knowlege through Groups Link to: Site, Twitter, Events, Slideshare, Blog, Amazon List, etc... What Why LinkedIn is a business-oriented professional networking site. "Relationships Matter"

LinkedIn can be used for networking with colleagues, sharing valuable information and resources, job searching, career advancement, recruiting, and branding and promoting your Company or business (and yourself!) through networking, resource sharing, and discussion. Also, LinkedIn users can cross-post to Twitter and vice versa.

LinkedIn:http://www.linkedin.com/ How Founded: May 2003
Pricing: Tiered (free for basic Personal, Group and Company accounts)
Userbase: 90 million registered users
http://www.quantcast.com/linkedin.com Groups and Fan Pages Profile http://www.delicious.com/harvardsocial/professional Profile Hashtags Find (People to Follow) Search Networking & Job Search Resources Resources: Twitter Boston-area tweetups: http://bostontweetup.com/ If You Have an Extra Half Hour
1. Write two recommendations on LinkedIn for people’s work you can vouch for.
2. Read and comment on five blog posts (especially if they’re up-and-coming bloggers vs the pros).
3. Go to search.twitter.com, put in a few topics you’re interested in, and comment on a few conversations.
4. Go to Alltop.com and discover some new blogs in a category that matters to you.
5. Read and Stumble a few good blog posts. Share them on Twitter and Facebook, too.
6. Write a list of blog topics to come up with in coming weeks.
7. Reply to the five oldest emails in your inbox. See if any of the replies would be better as blog posts to help more people.
8. Investigate two new websites or technologies that might or might not impact your work.
9. Teach one person you know about something you know about social media.
10. What would you add? Description 1. Use a consistent avatar (a professional headshot is recommended) across all channels

2. Use a consistent name (your real name is recommended) across all channels
KnowEm Username Check: http://knowem.com/

3. Use a consistent bio - with relevant keywords - across all channels, constantly monitoring for relevance. [ Exercise: Describe what you do in 10 words or less. ]

4. Link your social media channels to each other, and constantly promote them on your email signature, website, business card, etc... Netiquette: http://en.wikipedia.org/wiki/Netiquette 13 Essential Tips for Landing a Job on LinkedIn:
http://mashable.com/2010/05/19/job-search-linkedin/ The Twitter Guide Book: http://mashable.com/guidebook/twitter/ Twitter can be used for networking with colleagues and external parties with shared interests, sharing valuable information and resources, promoting events, feedback (back channel), just-in-time interaction (classroom and training), news dissemination, emergency response, public relations, sales generation, fundraising, career advancement, recruiting, and to generate website traffic. Tweets can also rank high in search results, with search engines (i.e. Google) now indexing them in near real-time. Create an account: http://twitter.com/ Twitter Basics: http://bit.ly/Twitter_Basics The Twitter Book: http://bit.ly/TheTwitterBook 20: Twitter 'Name' max. characters
15: Twitter username/handle max. characters
160: Twitter 'bio' max. characters
140: Max. character limit per tweet (ideally 120 or less) Create your own branded Twitter background or find/make one:
http://oneforty.com/category/Background%20Images Find valuable people (and companies) to follow
Provide value by communicating (tweeting)
Retweet (link love)
@ Reply and direct message
Insert yourself (and find others) on directories
Use hashtags to provide context to tweets

"Don’t forget the 75/25 rule: Approximately 75 percent of content should be professional and 25 percent can be personal."

Four-week blueprint for easing into the Twitterverse:
http://www.phxfocus.com/2011-02/tweet-your-way-to-a-new-job/ 50 Power Twitter Tips: http://www.chrisbrogan.com/50-power-twitter-tips/ Hashtags are popular because they can be used to:
1) group common themes, ideas and content
2) help you find users with similar interests (tweets)
3) give context to your tweets
4) create active (i.e. searchable) links in your tweets
5) promote back channel/discussion (public note-taking; hashtag chats)
6) tweet creatively

#FollowFriday - users post tweets on Fridays using the #FollowFriday hashtag and @ referencing valuable members of their Twitter world

Public list of popular Twitter hashtag chats: http://bit.ly/TwitterHashtags "Hashtags are a community-driven convention for adding additional context and metadata to your tweets. They're like tags on Flickr, only added inline to your post. You create a hashtag simply by prefixing a word with a hash symbol: #hashtag." - http://twitter.pbworks.com/Hashtags Ultimate Guide to Twitter Hashtags:
http://www.searchenginejournal.com/twitter-hashtags/9419/ Browse/search on http://twitter.com (Browse Interests, Find Friends) Use third-party tools: http://oneforty.com/category/Find%20People Perform a search for specific people or companies Rabbit Hole: Research your 'Following' and 'Followers'
Use Twitter directories like http://wefollow.com/ Use popular hashtags such as #FollowFriday
Use Twitter lists: http://mashable.com/twitterlists/ Top business execs on Twitter: http://exectweets.com/ C-Suite Lists: http://mashable.com/2010/08/03/c-suite-twitter-lists/ Mashable List Directory: http://mashable.com/twitterlists/ 1. Use the Twitter Search function ('Save this search', 'favorite')

2. Use http://search.twitter.com/

3. Use the 'Advanced Search' to refine search parameters

4. Use a 'Twitter Search' browser add-on/extension 5. Other Twitter search tools: http://oneforty.com/category/Search

6. Use search engines (i.e. Google) 38 Job Search Hashtags on Twitter:
http://joblounge.blogspot.com/2009/06/38-job-search-hashtags-on-twitter.html Top 14 Twitter Lists for Job Search:
http://joblounge.blogspot.com/2009/11/top-14-twitter-lists-for-job-search.html 400+ Twitter Feeds of Job Openings From Around the World:
Twellow: http://www.twellow.com/category_users/cat_id/144 (Employment/Career/Job Search) TwitJobSearch - a job search engine for Twitter: http://www.twitjobsearch.com/ http://mashable.com/twitterlists/business-professions/hr-recruiting/ Thought Leaders Twitter List: http://listorious.com/kitson/thought-leaders Find Twitter tools: http://oneforty.com/ 8 Tips for Managing a LinkedIn Group:
http://mashable.com/2009/12/04/linkedin-groups/ 5 Tips for Creating, Promoting and Managing a LinkedIn Group:
http://bit.ly/5tipsLIgroup The Facebook Guide Book:
http://mashable.com/guidebook/facebook/ Group vs Page: http://mashable.com/2009/05/27/facebook-page-vs-group/ Building Your Brand Presence in Facebook (PDF): http://bit.ly/aD0AeP Chris Brogan says: Personal Branding 101: How to Discover and Create Your Brand:
http://mashable.com/2009/02/05/personal-branding-101/ Personal Branding 102: How to Communicate & Maintain Your Brand:
http://mashable.com/2009/02/12/personal-branding-102/ Personal Branding Blog (Dan Schawbel):
http://www.personalbrandingblog.com/ How to Create a Professional Brand:
http://jobsearch.about.com/od/careeradviceresources/a/profbrand.htm How to Build Your Personal Brand:
http://www.inc.com/guides/2010/05/build-your-personal-brand.html HOW TO: Build Your Personal Brand on LinkedIn:
http://mashable.com/2009/07/27/linkedin-personal-brand/ HOW TO: Build Your Personal Brand on Facebook:
HOW TO: Build Your Personal Brand on Twitter:
http://mashable.com/2009/05/20/twitter-personal-brand/ 14-Step Personal Brand Promise Checklist:
http://www.socialmediatoday.com/SMC/207611 The Social Media Style Guide - 8 Steps to Creating a Brand Persona:
http://www.briansolis.com/2010/06/the-social-media-style-guide-8-steps-to-creating-a-brand-persona-2/ 11 Ways To Make A Great Linkedin Profile:
http://recareered.blogspot.com/2007/08/build-linkedin-profile-that-you-can-be.html 5 Rules for Professional Social Networking Success:
http://mashable.com/2010/07/02/professional-social-networking/ http://www.chrisbrogan.com/branding-basics-2011/ Exercise: Online Identity Calculator
http://www.onlineidcalculator.com/ The Discipline to Write Daily: http://www.chrisbrogan.com/the-discipline-to-write-daily/
PingTags - A scannable, clickable, trackable way to connect your business card with LinkedIn: http://pingtags.com/ What Facebook is a social networking website that allows users (over 13) to add people as friends and send them messages, update their personal profiles, and join networks (Groups or Pages) categorized by workplace, educational or personal interests.

Facebook can be used for networking with colleagues and friends, sharing valuable information and resources, and promoting community through the use of Facebook Groups and/or Pages. Facebook "Fan" Pages can also integrate Twitter, YouTube and Flickr channels, in addition to custom 'Boxes' and RSS feeds.

http://www.facebook.com/ How Founded: February 4, 2004
Pricing: Free
Userbase: 500 million registered users
Why Speaker Bio http://twitter.com/nicklamphere
781-718-6277 Nicholas Lamphere is a web/multimedia developer at Harvard University’s Center for Workplace Development, where he also acts as social media consultant and instructor.

Additionally, he provides social media and web/multimedia consultancy, offering design, development, training, and strategy services to a variety of national clients, focusing on Twitter, LinkedIn, Facebook, video, HTML, and the Flash Platform.

http://www.linkedin.com/in/nicholaslamphere Perform a search on your name (full name, nickname, and string literals of each) on the major search engines.

Do you like what you see? "Personal branding is the process whereby people and their careers are marked as brands. Personal branding has continued to gain in popularity as a tool to manage reputation online, especially though social networking sites like Facebook, Linkedin and Twitter." http://en.wikipedia.org/wiki/Personal_branding Social Media As Personal Power (Chris Brogan, December 10 2007):
The Brand Called You (Tom Peters, Fast Company, August 31 1997):
http://www.fastcompany.com/magazine/10/brandyou.html (to "Personal Branding") Designing a Facebook Fan Page: Showcases, Tutorials, Resources:
http://www.smashingmagazine.com/2010/07/07/designing-a-facebook-fan-page-showcases-tutorials-resources/ Why it’s Important to Have a Custom Facebook Fan Page URL:
http://www.facebook.com/topic.php?uid=189753307284&topic=16311 Twitter's Top 75 Badass Women:
http://www.bitrebels.com/social/twitter%E2%80%99s-top-75-badass-women/ So how do you promote "brand You?" The key to personal branding is word-of-mouth marketing (including social media marketing) "Social media gives you a voice." "Social media gives you an audience." "Social media gives you flexibility." "Social media gives you a world audience." Conclusion "It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else." Social Media As Personal Power (Chris Brogan, December 10 2007):
Social Media As Personal Power (Chris Brogan, December 10 2007):
Social Media As Personal Power (Chris Brogan, December 10 2007):
Social Media As Personal Power (Chris Brogan, December 10 2007):
Twitter Bible: Everything You Need to Know About Twitter:
http://www.cio.com/article/492019/Twitter_Bible_Everything_You_Need_To_Know_About_Twitter Tweet your way to a new job: http://www.phxfocus.com/2011-02/tweet-your-way-to-a-new-job/ Content Curation for Twitter: How To Be a "Thought Leader DJ":
http://blogbrevity.posterous.com/content-curation-for-twitter-how-to-be-a-thou "A career is a portfolio of projects that teach you new skills, gain you new expertise, develop new capabilities, grow your colleague set, and constantly reinvent you as a brand."

The Brand Called You (Tom Peters, Fast Company, August 31 1997):
http://www.fastcompany.com/magazine/10/brandyou.html Q & A Real-time social media search and analysis:
http://www.socialmention.com/ Creating Your Web Presence: A Primer for Academics:

Social Media Week "Change the Ratio" Panel: http://pepsicowin.com/2011/02/14/social-media-week-change-the-ratio-panel/

Building Brand Advocacy Among Women Using Social Media: http://pepsicowin.com/2011/02/15/building-brand-advocacy-among-women/ How to Google Yourself Effectively and What to Do About It:
http://chronicle.com/blogs/profhacker/how-to-google-yourself-effectivelywhat-to-do-about-it Resources: LinkedIn LinkedIn Best Practices: http://www.seopledge.com/linkedin-best-practices/ Advanced Search

Save Jobs

Networking: Who do you know? Who do they know? Who posted the job? Are you connected via Connections/Groups?

Job Seeker Premium Account http://www.linkedin.com/jobs http://www.linkedin.com/companies

Find, research and follow Companies, allowing you to view recent activity, including new hires, promotions and other related information. Share your expertise and knowlege by answering questions (or deferring to a connection) in order to position yourself as a leader (and subject matter expert). Establish Yourself TweetMyJobs: http://tweetmyjobs.com/ (uses hashtags #TweetMyJobs and #HireFriday) The Brand Called You (Tom Peters, Fast Company, August 31 1997):
http://www.fastcompany.com/magazine/10/brandyou.html http://en.wikipedia.org/wiki/Word-of-mouth_marketing http://en.wikipedia.org/wiki/Social_media_marketing Managing a LinkedIn Group:
http://harvardsocial.posterous.com/managing-a-linkedin-group 6 Tips For Giving Your LinkedIn Profile A Facelift:
http://socialmediatoday.com/suzannevara/260773/6-tips-giving-your-linkedin-profile-facelift HOW TO: Build Your Personal Brand on LinkedIn:
http://mashable.com/2009/07/27/linkedin-personal-brand/ HOW TO: Optimize Your LinkedIn Profile:
http://mashable.com/2010/12/15/optimize-linkedin-profile/ "...though Twitter of course can be very endogamic and self-centered, a properly-curated timeline can be a brilliant method of reaching out, establishing dialogues with people outside one's immediate social or academic circle and receiving challenging and useful feedback."

Your Brain on Computers: Some Notes on Twitter as an Open Research Community:
http://bit.ly/TwitterForResearch Academics and Social Media: #mla09 and Twitter

http://chronicle.com/blogs/profhacker/academicssocial-media-mla09twitter/22901 100 Serious Twitter Tips for Academics:
Thank You!
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