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Business Model Generation: McDonalds Kid's Meal
Transcript of Business Model Generation: McDonalds Kid's Meal
-Offer different choices of food combinations -Children
-Schools -Busy parents; may be in a rush -Restaurant Chains
(inside or to car)
-Advertising (new ad's for each new toy) -Raw Materials (meat,bun,toppings,fries,nuggets,boxes etc.)
-McDonald's Brand -New toys
-Ronald McDonald House
-Nutritional Options and information -Advertising/Marketing
-Research -Toy manufacturer
-Rights to movie/TV characters
-Sponsors -Sale of food and toys