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Chicago White Sox

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Kathryn Harrington

on 21 April 2010

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Transcript of Chicago White Sox

History Market Strategies Current Market Research SWOT Analysis Target Market Strengths Weaknesses Opportunities Threats Location Sponsorships Competition Social Media Lack of Social Media Primary Competition Secondary Competition Economic Downturn Player Sponsorships Hispanic
Market African American
Market Reinstate Concession Promotions Increase television ads Community Player Appearances White Sox Demographic Information 44% Female 56% Male 64% Caucasian 17% Hispanic 14% African American 32% Chicago Residents 24% South Suburbs 17% West Suburbs 13% North Suburbs 54% Have No Kids 32% Income $1ook 34% $50-99K 26% $25-49K 1901 Consistant Attendance Television Exposure Season Ticket Options Increase Heritage nights Presidential Night Increase Ad's in Spanish Media Ticket Packages Former Players Online Marketing
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