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Copy of Case Study: The Lizzie Bennet Diaries

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storycentral DIGITAL

on 22 October 2013

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Transcript of Copy of Case Study: The Lizzie Bennet Diaries

Case Study:
The Lizzie Bennet Diaries


A modern adaptation of
Pride and Prejudice
Numbers
Episode 1
The End
How is multi-platform storytelling so different?
From the perspective of the media makers...
Who, by the way, are...
Q&A:
Plot Progression
& Character Development
Are there other applications?
There are many examples of different transmedia projects, but "The Lizzie Bennet Diaries" was among the first to test real time, multi-platform storytelling and found great success.
Video Diaries
Tumblr
The characters exist in our world
You choose your own perspective
With each character having his/her own social media platforms, you can choose to see everything, or watch them only from their favorite character's point of view.
Interactions can sway the story
Costs are cut significantly
Several sources of revenue
Real time story requires constant upkeep
From April 2012 to March 2013, the Lizzie Bennet team had to constantly respond to tweets, upkeep blogs on Tumblr, and produce episodes for each channel and account that it had created.
Is there an audience?
Like every other story, it is very difficult at first to know if there will be an audience, but you never know until you try...

Projects like The Lizzie Bennet Diaries are low cost and therefore low risk, but if there is no immediate audience it might just be a matter of time.
Is there any money in it?
Because the platforms used are free to the viewers, there is no immediate source of revenue, but once viewers are dedicate, they might just buy a DVD set or sit through a commercial.
Why aren't there more examples?
After winning the Interactive Media Emmy, The Lizzie Bennet Diaries might be the first of many to come, but more storytellers have to be willing to take the risk.
Twitter
http://www.lizziebennet.com
AdSense
Affiliate Marketing
Merchandising
Novelization
Kickstarter DVD Project
"Altogether, the series filmed 160 video episodes across five different YouTube channels with over 9.5 hours of video – amassing over 40 million views. Transmedia elements provided parallel views of events across 35 social media profiles and created a unique bond between the characters and the audience."
Viewers can interact with the characters in real time.
(Pemberly Digital)
($462,000/$60,000) ~5,800 DVDs made
Looking at fans' tweets and noticing trends allowed the story to move in the direction that the audience wanted
Works Cited

Clements, A. [Blog]. THE LEE DEE YA - Bennet Tumblr:
(http://thelydiabennet.tumblr.com)

Farber, B. (2013, September 17). How “The Lizzie Bennet Diaries” creator has changed the face of storytelling.
(http://blogs.imediaconnection.com/blog/2013/09/17/)

Su, B., & Green, H. (2012, April 9). The Lizzie Bennet
Diaries. (http://www.lizziebennet.com)

(https://www.facebook.com/LizzieBennetDiaries)
(https://twitter.com/TheLizzieBennet)
(https://twitter.com/TheCharlotteLu)
(https://twitter.com/TheLydiaBennet)
(https://twitter.com/TheKittyBennet)

All the platforms used to share the show are public and free of charge
Knowing what the audience wants reduces production costs
Hank Green – Co-Creator, Executive Producer, Editor, Post Supervisor
Bernie Su – Co-Creator, Executive Producer, Director, Head Writer, Showrunner
Jenni Powell – Producer
Stuart Davis – Assistant Director
Margaret Dunlap – Consulting Producer, Writer
Jason Raswant – Cinematographer
Jay Bushman – Transmedia Producer
Alexandra Edwards – Transmedia Editor
Rachel Kiley – Writer
Kate Rorick – Writer
Anne Toole – Writer
Katie Moest – Production Designer
Adam Levermore – Graphic Designer
Heather Begley – Makeup Artist
Michael Aranda – Composer, Editor
Sam Mollo – Editor
Full transcript