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Business Project

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Lorelei Thorne

on 25 October 2013

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Transcript of Business Project

Business Project
Cold Stone Creamery is an American-based ice cream parlor chain. Was founded in 1988 by Susan and Donald Sutherland in Tempe, Arizona.
Cracker Barrel Old Country Store, Inc. is an American chain of combined restaurant and gift stores with a Southern country theme. The company was founded by Dan Evins in 1969 and its first location was in Lebanon, Tennessee, which is now the company headquarters.
Was founded in 1997 in Scotts Valley, California by Marc Randolph and Reed Hastings
Forever 21 is an American chain of clothing retailers that offers clothing and accessories for young women, men, and teen girls. The store was founded in Los Angeles, California in 1984 by Do Won Chang and his wife Jin Sook Chang.
Lorelei Thorne
Products: Video streaming,
online DVD and Blu-ray Disc
In 1997, Netflix was founded.

Reed Hastings, co-founder of Netflix, came up with the idea when he was forced to pay $40 in overdue fines after returning a movie in well past its due date.
In early 2000, Netflix dropped the single-rental model.

Since then the company has built its reputation on the business model of flat-fee unlimited rentals without due dates, late fees, shipping and handling fees, or per title rental fees.

Also in 2000, Netflix was offered to Blockbuster for $50 million, but the sale was declined.
May 29, 2002- Netflix opened their stock to the public and sold 5.5 million shares of common stock at the price of $15 per share.
In 2003 Netflix posted its first profit earning $6.5 million profit on revenues of $272 million.
In 2005, Netflix had 35,000 different film titles available, and they shipped 1 million DVDs everyday.
February 2007, Netflix began to move away from mailing DVDs and introduced video-on-demand via the internet.

This allowed Netflix to grow while DVD sales decreased from 2006 to 2011.
By 2010 Netflix had grown so quickly that within months the company shifted from being the fastest-growing customer of the U.S. Postal Service's to the biggest source of Internet traffic in North America during the evenings.
Current Status: Their CEO is still Reed Hastings (co-founder). They have 2,045 full-time employees and their net income is $17 million. They are starting to advertise more with commercials which is helping them maintain their popularity.
Marketing Techniques- They started out with well placed ads on movie websites (Rotten Tomato, etc...) and some direct mail efforts. Now they have started to use commercials.
Target: everyone (families, couples, friends etc...)
Areas of Admiration and Disagreement:
Admiration- Their choices are based off of customer
satisfaction and happiness. It is affordable and
Disagreement- Their lack of marketing during the
early years of their business allowed for
Netflix to find ways to limit the number of DVDs
they sent to subscribers which allowed them
to rake in more money. In 2005 they were sued
for this and this slowed down the business,
Products: traditional Southern
comfort food in the restaurants.
In the stores they sell old fashioned
candies and food along with toys,
woodcrafts, paintings, etc...
September 19, 1969- Dan Evins opens the first Cracker Barrel.
In 1981 their stock went public and Money Magazine listed the company as one of the top ten stocks in America.
On February 1, 1996 all gay and lesbian employees were fired which shocked many families and other customers of Cracker Barrel.
In 2004, the U.S. Justice Department found evidence that Cracker Barrel had been segregating customer seating by race; seating or serving white customers before seating or serving black customers; providing inferior service to black customers, and allowing white servers to refuse to wait on black customers. The company was required to sign a five-year agreement to introduce "effective nondiscrimination policies and procedures."
Current Status: Sandra B. Cochran is the CEO and President. Cracker Barrels net income is $103.08 million. They have 70,000 employees, 620 stores, in 42 states. They are very involved in community service and charity work.
Marketing Techniques: positioning
the restaurant at highway exits,
billboards, word of mouth, some
Targets: anyone who loves Southern
home-styled food.
Areas of Admiration and Disagreement:
Admiration: The atmosphere is very homey and comfortable. The food is delicious. They help with many charities and help with employee funding and scholarship opportunities.
Disagreements: The racial segregation caused a lot of unneeded tension and was immoral. Many now believe that the charity work and community service is only being done to make them look better since their bad rep with the segregation situations,
Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. The site was founded by Ben Silbermann, Paul Sciarra, and Evan Sharp in March 2010.
Products: anything
that users want to
advertise. (clothing,
accessories, books, food,
etc...) It is like a personalized
media platform.
Marketing Techniques: word of mouth, ads on websites, the app, a few commercials. The website itself is a way for individuals to market whatever they want.
Targets: teens, young adults, and business.
Areas of Admiration and Disagreement:
Admiration-very easy website to use, allows for people to express themselves.
Disagreement- other websites are starting to take their idea and expand. (Wanelo- like pinterest but you can buy the items directly from the website.)
Products: premium ice cream customized to order, ice cream cakes, pies, cookie sandwiches, smoothies, shakes, and iced and blended coffee.
Marketing Techniques: commercials, ads in magazines and internet, word of mouth/good reputation.
Targets: anyone that loves ice cream and desserts
Areas of Admiration and Disagreement:
Admiration- good, delicious, quality desserts. Has a good atmosphere and is has very good customer service.
Disagreements- they are a little on the pricy side.
Products: High quality, comfortable, and fashionable clothing for teen girls, young women, and young men. They also sell accessories, shoes, etc.
Marketing Techniques: commercials,
ads in magazines and websites.
Target: Young people who want a
variety of stylish clothes to create
their own style
Areas of Admiration and Disagreement:
Admiration: very stylish, good, quality items. Most of their items are a good price.
Disagreements: Most of their locations don't have a return policy.
On March 10, 2010 the prototype was launched and in December Pinterest started gaining users.
In 2011 the iPhone app
was launched
In December of 2011
Pinterest was rated the
in the top 10 social networks.
In 2012 the site reached
11.7 million users, making it
the fastest site in history to break
through the 10 million unique
visitor mark.
Current Status: As of February 2013, Pinterest is valued at $2.5 million. Their site is 100% active and open to the public and they have 140+ employees.
In 1984, the first store was opened by the name of Fashion 21 and by the end of its first year their sales total was $700,000.

They opened a new store every 6 months starting off the chain and changing the name to Forever 21.
In 1989, Forever 21 opened their first mall-based store in Panorama City, California.
In 2006, Forever 21’s new flagship store in Pasadena, California marks the brand’s first use of the 'shop in a shop' concept, with the store layout made up of mini boutique areas stocked with various sub-brands.
In 2010, Forever 21 opened its first European store in Birmingham, followed by its second in Dublin.
In 2011, many other stores were scheduled to be opened in Europe. And Forbes magazine estimates the Chang family to be worth $2.2 billion.
Current Status: They have 480+ stores in 19 countries with around 35,000 employees. They are continuing to expand. Do Won Chang is still the CEO.
In 1988, Cold Stone Creamery was opened.

They only sold premium ice cream (ice cream made with 12-14% butterfat) at first, but eventually added their other dessert options available today.
In 1995, Cold Stone Creamery opened its first franchise store in Tucson.
In May 2007, Cold Stone Creamery merged with Kahala Corp to form the company Kahala-Cold Stone, which collectively owns 13 brands.
In 2012, Cold Stone Creamery was the sixth bestselling brand of ice cream in the US and operates stores in Japan, Taiwan, South Korea, Thailand, Brazil Puerto Rico, Indonesia, Guam, China, Mexico, Bahrain, United Arab Emirates, Saudi Arabia, Trinidad, Trinidad and Tobago, Qatar, Nigeria, Kuwait, and Philippines
Current Status: The CEO is Kevin Blackwell. There are 997 franchise units in the U.S. There are 1,455 locations in 26 countries.
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