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Knudsen Prezume for QueLab

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Lissa Knudsen

on 11 January 2017

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Transcript of Knudsen Prezume for QueLab

Lissa Knudsen
What have I done?
I have worked in the public health non profit sector for more than 15 years.
Who is Lissa?
Why am I interested in being a Quelab Board Member?
Come from a family of makers/craftsmen/artists
Am an early adopter
Experts claim that New Mexico is in an economic death spiral and I believe that Quelab, and the maker movement, is our chance at a better future
New Mexico is uniquely situated due our history of cultivating artists and makers and as leaders in science and technology innovation
I bring a needed skillset including fundraising & curricula design
What do I look like?
Project Director & Conference Coordinator for the First Annual NM Maternity Care and Infant Feeding Summit for Hospital Personnel, 2013.
I was born and raised in
San Luis Obispo County, CA
Now I live in Albuquerque, NM!
I spend my personal time...
taking care of my daughter
fostering rescue dogs
eating good food
being politically active about issues
watching movies
I also spend time...
teaching public speaking at CNM
serving as the secretary for the PTA at my daughter's elementary school
serving as the treasurer on the CNMEU COPE Committee
doing research on makerspaces...
Doing what?
Program Coordination & Management
Public Education & Training
Volunteer Coordination
Media Management
Budget Management
Quality Improvement
Meeting Management

What are my areas of expertise?
Higher Education Reform
Behavioral Health
Mass Incarceration
STD Prevention
First Aid & CPR
Community Gardening
Healthy Food Options in Schools
Urban Farming
Animal Rescue
May 2008 – May 2009: UNM Graduate and Professional Student Association Council Chair University of New Mexico, Albuquerque, NM.
July 2012 – Jan 2014: Project Director New Mexico Breastfeeding Task Force, Albuquerque, NM
NM Breastpump Use in the Workplace Law, Signed 2007 - http://www.dailiness.com/article/2007/03/law_makes_work_easier_for_breastfeeding_moms
Health Instructor Relations Coordinator, American Red Cross, Sacramento-Sierra Chapter, 1999-2000
Coordinated Democratic Party Lynn Ellins and Debbie Wasserman Schultz Fundraising Events, DPNM, 2014. ($15K raised)

Corrigan, P. W., Kerr, A., & Knudsen, L. (2005). The stigma of mental illness: Explanatory models and methods for change. Applied and Preventive Psychology, 11, 79-190.
March 2014 Breastfeeding and Feminism International Conference – Breastfeeding Behind Bars: A Breastfeeding Support Program For Incarcerated Mothers
November 2007 American Public Health Association Poster-Agenda Setting and Newspaper Media Representations of Mental Illness Before and After a Highly Publicized Violent Incident
November 2007 National Communication Association Panel Participant - Women in the Academy: Issues of Access V – Feminist Graduate Student Mothers Lacking Academic Mentors
October 2007 Association of Women’s Health, Obstetric and Neonatal Nurses - Health Policy Efforts to Increase Breastfeeding Rates
October 2007 Organization for the Study of Communication, Language, and
Gender - Breast and Bottle: Nourishment Choices and Women’s Voices
October 2007 Feminism(s) and Rhetoric(s) Conference - Arguments Against Lactation Spaces in Academic Environments: An Ideological Analysis
February 2007 Western States Communication Association Panel Participant
“They’re Coming to Take Me Away: An Analysis of Media
(Mis)Representations of Mental Illness and Involuntary Commitment”

November 2006 National Communication Association Panel Chair and Participant
“Tales from the Original ‘Hood – Motherhood: Graduate Students
Negotiating Maternity”
November 2006 National Communication Association Panel Participant
Health Promotion As It Relates To Space, Place, and Environment
November 2003 Society for Public Health Education Poster Presentation
San Francisco, CA 2003 SOPHE National Conference
“CHOICES: Changing Health Options In Campus Environments: A
Public Health Advocacy

Jan 2014 – September 2014: Executive Director, Democratic Party of New Mexico, Albuquerque, NM
July 2012 – Jan 2014: Project Director New Mexico Breastfeeding Task Force, Albuquerque, NM
June 2011 – October 2011: Policy Director, American Civil Liberties Union of New Mexico, Albuquerque, NM.
May 2009 – 2011: UNM Graduate and Professional Student Association President University of New Mexico, Albuquerque, NM.
July 2000 – July 2002: Health Education Specialist, American Red Cross of Greater Los Angeles, Los Angeles, CA.
Jan 2011 – Present: Instructor, Communications, Humanities, & Social Sciences Department, Central New Mexico College, Albuquerque, NM.
Aug 2005 – May 2010: Teaching Assistant, University of New Mexico, Albuquerque, NM.
May 1999 – June 2000: Instructor Trainer & Instructor Relations Coordinator, American Red Cross, Sacramento-Sierra Chapter, Sacramento, CA.
Solicted funds for LWES PTA Fall Festival, 2014 ($1K raised)
May 2008 – May 2009: UNM Graduate and Professional Student Association Council Chair University of New Mexico, Albuquerque, NM.
2009 Unite Here Campaign –Chartwells Contract Not Renewed – Food Service Workers Unionized in NM for the First Time
2007 Inaugural American Public Health Association Trong Ngyuen Health Policy Award
May 2010 – May 2012: Albuquerque Parliamentarian Unit (APU) President, Albuquerque, NM.
1. Business summary -- Describe Quelab and summarize our purpose, management, operations, marketing and finances.
2. Market opportunity -- Concisely describe what unmet need(s) Quelab will (or does) fill, present evidence that this need is genuine, and who will pay for the costs to meet this need. Describes credible market research on target customers/funders (including perceived benefits and willingness to pay), competitors and pricing.
3. People -- Describe who will be responsible for developing, marketing and operating this venture, and why their backgrounds and skills make them the right people to make this successful. Ideally, each person in the management team (and key program and technical folks) will be indicated by NAME.
4. Implementation -- Clearly describe the action steps, hittng these three areas: marketing, operations and financial. Marketing builds on market research presented, e.g., in a Market Opportunity section of the plan, including your competitive niche (how you will be better than your competitors in ways that matter to your target customers). Financial plan includes costs to launch, operate, market and finance the organization/specific programs, along with conservative estimates of revenue, typically for three years; a break-even analysis is often included in this section.
5. Contingencies -- Outline the most likely things that could go wrong with implementing this plan, and how the board is prepared to respond to those problems if they emerge.
Business Plan Basics!
Who typically participates in Maker Spaces/Maker Events?
What sets Quelab Apart?
Is there an advantage to attracting a different membership?
Can Quelab attract non-traditional members?
Non traditional makers expands the manufacturing potential
Non traditional makers bring in diverse perspectives
Including non traditional makers is socially just
Yes! New Mexico is 60% non-white, 36.1% speak a language other than English at home, & 74.2% do not have a bachelor's degree or higher
Make a Difference!
Have a Voice!
Community Run!
Am Invested!
Early Adopter!
Mission: To foster and sustain an environment that promotes creativity, invention, and collaboration at the intersections of science, culture, art and technology.
In so doing we will serve our state and our community by growing and launching problem solvers, hackers, and entrepreneurs.

develop a 3-5 year financial plan (including market analysis)
build our fundraising capacity by applying for more grants, appealing for inventor/maker supportive public funding & appropriations, hosting more events, and using crowdfunding tactics.
increase and capitalize on earned (ie free) media oppotunities
provide curricula design and public speaking support
market to underrepresented populations (eg via a local billboard)
support local elementary schools by providing maker night presentations
A Vision For Quelab!
Supports Calculated Risk Taking!
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