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Data in UX

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by Zsuzsa Kovacs on 19 March 2014

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Transcript of Data in UX

Data in UX
Website Tracking
website visitors
visitor demographics
time spent on page
conversion and abandonment rates
page traffic
Usage Data - Logs
Graphs from bigdata
clicks, selection
complex workflows
structured and unstructured data
daily run, history
Conclusion
Qualitative and Quantitative
A/B Tests
To test an idea / compare 2 ideas:
Why?
User testing: hypothesis - measurement: conclusion
Usecase / feature need: user group size is hard to judge
Users always come up with a story for their actions
Would you...? - never ask would questions
What is the better from two good?
How many?
How often?
When?
Quantitative
+
Qualitative
Google Analytics
Google Analytics Dashboard
GoodData Dashboards
GoodData
Online Data
Graphite Dashboards
Graphite
clickrates
diagnostics
shows immediate problems
A version
B version
2%
2%
A version
B version
2%
2%
original
original
(control)
2%
2%
Website A/B Testing
5 minute A/B Tests
immediate results
only website
Application A/B Tests
self-implemented internal toolset
new features
Optimizely
Optimizely Results
GoodData Dashboards
Feature switches
Book List
Jeff Sauro, James R. Lewis -
Quantifying the User Experience: Practical Statistics for User Research
Douglas W. Hubbard -
How to Measure Anything: Finding the Value of Intangibles in Business
What we measure at Prezi
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