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Data in UX
Zsuzsa Kovacson 19 March 2014
Transcript of Data in UX
time spent on page
conversion and abandonment rates
Usage Data - Logs
Graphs from bigdata
structured and unstructured data
daily run, history
Qualitative and Quantitative
To test an idea / compare 2 ideas:
User testing: hypothesis - measurement: conclusion
Usecase / feature need: user group size is hard to judge
Users always come up with a story for their actions
Would you...? - never ask would questions
What is the better from two good?
Google Analytics Dashboard
shows immediate problems
Website A/B Testing
5 minute A/B Tests
Application A/B Tests
self-implemented internal toolset
Jeff Sauro, James R. Lewis -
Quantifying the User Experience: Practical Statistics for User Research
Douglas W. Hubbard -
How to Measure Anything: Finding the Value of Intangibles in Business
What we measure at Prezi