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Commercial Photography

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Melanie Rapp

on 4 October 2017

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Transcript of Commercial Photography

Commercial Photography
What is Commercial Photography?

* Food/ Beverage Photography
* Fashion/Beauty Photography
* Portrait Photography
* Product Photography

These groups are part of commercial photography usually used for
Pros and Cons +
Examples of Commercial Photography
Business Of Commercial Photography
Food Photographers take professional pictures of food for advertisement, packing, menus, or cookbooks.
The photographer makes the food look appealing to the buyers.
This can be a very time consuming process depending on who your doing it for, or what you are working with.
You are to use the best lighting to show off the food when shooting in the restaurant. And when you are shooting in the studio you would be using a product table with artificial lighting.
Food /Beverage Photography
Photographers will take pictures for magazines, stores, and online stores.

The photographer has to have a good sense for style, composition, and target market.
Fashion Photography
Portrait Photography
Portrait photographers take professional photos of people.
They put them in flattering poses and lighting.
Portrait photographers take portraits for actors and models to put in their portfolios.
Pet, senior, family, newborn, engagement portraits are all kinds of professional portraits.
Based on averages, a photographer that spends a lot of time in the studio with no specific work topic will make on average $19,000 per year.
Really, the salary all depends on which type of job in commercial photography you take up, because some pay more than others.
In the United States, a commercial photographer will make approximately$35-$55,000 per year.
Employment statistics
Getting employed in commercial photography can vary.

But usually most commercial photographers are self employed. If they work for someone, usually the only requirement for the job is technical proficiency.
It really all depends on what kind of commercial photography you ware wanting to go into.

Food: More time consuming process: could have to make something that looks like the food if it won't stay fresh: ice cream, meats, etc. Have to make it look appealing.

Fashion: Very time consuming: When the models are brought in to model for companies and magazines, the shots have to be VERY good with excellent composition, lighting, poses, so that the clothes look good to the costumer.

The pros of this job for most photographers is that they get to do what they love.
You can work on improving your skills everyday and enjoy your working hours.
The pay may not be as high depending on what field you go into, if you are self-employed it might be harder for you to get started in the business.
Doing what you love is good, but you may have to have other jobs other than just photography when starting out.
Also, workload may be higher once you get your business moving- shouldn't be a huge problem if you love it.
Cost of running a photography business is very high.
Marketable Services and Products
Product Photography

Product Photography can be of the actual Product being sold:

Nail Polish
Food Product
Or of a person using or wearing that product

Richard Avedon

Photos of Twiggy
(Famous model)

Richard Avedon
Annie Leibovitz
photograph of
Angelina Jolie
Annie Leibovitz
portrait of
Willie Nelson

His work is done in studio with excessive studio lighting to create a "high key" effect (effect that is near blown out exposure)
Terry Richardson

Portrait photos of celebrities

Photojournalistic/Lifestyle Portraiture

Studio Portraiture

Commercial Photography can also include:

* Travel/ Landscape
* Sports/ Events
* Architecture/ Real Estate
* Corporate and Industry
* Street photography

These photographs can be produced to sell a product or service related to entertainment or lifestyle.
Travel/ Landscape
Found in brochures, magazines, or websites to entice visitors

Sports/ Events
Architecture/ Real Estate
Corporate and Industry
Street Photography

Concerts/ Bands

Ansel Adams

Moonrise, Hernandez,
New Mexico

"My most popular single image"

In 1981 this photograph sold at an auction for $71,500!
How did chance lead him to take this photograph?

Ansel Adams was returning to Santa Fe, New Mexico after a discouraging day of photography. From the highway he glanced left and "saw an extraordinary situation - an inevitable photograph! I almost ditched the car and rushed to set up my
8 X 10" camera. I was yelling to my companions to bring me things from the car…I had a clear visualization of the image I wanted but…I could not find my exposure meter! The situation was desperate: the low sun was trailing the edge of clouds in the west, and shadow would soon dim the white crosses." He felt at a loss to guess the correct exposure, but suddenly realized he knew the luminance of the moon and quickly took the shot.

How important is "the moment" in photography?

Adams wanted to take a second shot because he realized he had "an unusual photograph which deserved a duplicate negative." But he was a few seconds too late! "The sunlight passed from the white crosses." It can be very frustrating for a photographer to miss an expression, a movement, or the right light. Luckily, conditions were just right for the one precious shot and Moonrise is the fortunate result. Adams said it "is a romantic/emotional moment in time."

is the
supply of photographs, which are often licensed for specific uses
. It is used to fulfill the needs of creative assignments instead of hiring a photographer, often for a lower cost.

Today, stock images can be presented in searchable online databases. They can be purchased and delivered online.

Often, these photographs
involve people, and are produced in studios using a wide variety of models posing as professionals, stereotypes, expressing common emotions, or involving pets.
Other common stock photography niches include images related to
travel and tourism
, as well as
conceptual photography.
Simply put
street photography includes any photograph made anywhere in public places.
Some people narrow it down to urban settings and some people think there must be people present in these kinds of photos
The purpose of street photography will again vary from one street photographer to another.
Some photographers are interested in simply and honestly documenting life as they see it
, at times adding their own interpretation to the scene. Some want to make artistic photographs of available street scenes and others basically enjoy taking pictures and do it purely for the pleasure of it.
Tips & Tricks:

1. You MUST view our class Food Photography book. It is a super helpful resource.

2. View Ms. Rapp's old food blog:

3. Think about your color scheme and how the props will compliment the food.

4. Have all props and light and camera settings prepared BEFORE cooking. Food loses it's luster and fresh look pretty quickly. So be prepared!

Project Directions
1. Decide on a commercial photography focus (food, fashion, product, etc).
2. Research well known photographers that specialize in your focus.
3. Research your "target market". What kind of "look" will appeal to them?
4. Take initial photos and get feedback.
5. Reflect on how you can improve.
6. Work some more.
7. Post on the blog.
8. Contacting a local professional is highly recommended. Pick their brain!
Project Requirements
1. Initial images, feedback (oral critique or peer review), self-reflection, 10 final images, written summary.
2. Appropriate lighting for your subject.
3. Appropriate background and/or props.
Judy Casey
Angela de Bona
Full transcript