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Beauty Industry

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Alysha Dosanjh

on 27 March 2013

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Transcript of Beauty Industry

Cosmetics Total sales in the beauty and personal care industry were roughly $426 billion in 2011
Average women spends 20 minutes applying makeup
82% feel more confident
86% increase in self-image Eating Disorders Culture of thinness in North America
Anorexia Nervosa
Bulimia Nervosa
Binge eating disorder
25 to 45
67 % trying to lose weight
39% have concerns about food consumption Why we Chose Our Topic Image of an ideal body
Image of a perfect woman
what measures will we take?
Goal to reach perfection
is this possible?
Growing industry
whats next? 11.7 million cosmetic surgical and non surgical procedures performed in United States in 2007
increase of nearly 500
18 and above
69 % in favor of cosmetic surgery
Five most popular
breast augmentation
abdominoplasty (tummy tuck)
breast reduction
eyelid surgery When Looks Can Kill Research between the connection of silicone breasts and medical disease
procedure increased suicide
Body dysmoprhic disorder
Relation between poor body image and cosmetic surgery
Increase in research References Alysha Dosanjh, Arlene Richardson, Samantha Churchill, Susan MacCormack, Charlene Wardrope The Ugly Side of the Beauty Industry 3 Area of Concerns Eating Disorders
Plastic Surgery Viewing a Pro Anorexia Website Experimental examination on website exposure to effects
Websites developed for young girls
Websites encourage negative behavior
Media is detrimental to mental and physical health How Social Media Spreads Anorexia and Bulimia 16 % increase in admission
Models are getting thinner
Exposure increases dissatisfaction, depression, and lower self-esteem
90% women are unhappy with appearance
1 out of 10 girls develop eating disorders
Many physical consequences of eating disorders 5 Categories of Sales: Hair Care 20%
Facial Skin Care 27%
Fragrance 10%
Make-up 20%
Personal Care 23% Lipstick Names Major categories of naming lipsticks
The purpose of lipstick naming
Implications of lipstick names
Four categories:
Food 24%
Colour 20%
Sex and Romance 10%
Elements and Minerals 9% Safety Assessments of Cosmetics 1960's product ingredients were studied and regulated
Definition is blurred
FDA approval in US
Organic cosmetics 3 % of sales
Educated consumers
Plastic Surgery Women and Breast Surgery Study of 24 different women
Focused on the medical, social, and psychological effects of cosmetic surgery
Primary reason for surgery: desire to reach perfection 1.Bardone-Cone, A., & Cass, K. (2007), What does viewing a pro-anorexia website do? An experimental examination of website exposure and moderating effects. International Journal Of Eating Disorders, 40(6), 537-548.
2.Boulton, T., & Malacrida, C. (2012). Women and cosmetic breast surgery: weighing themedical, social, and lifestyle risks. Qualitative Health Research, 22(4), 511-523.
3.C. York (September 12, 2012) Eating Disorders: How Social Media Helps Spread Anorexia and Bulimia in Young People. Retreived by http://www.huffingtonpost.co.uk/2012/10/12/social-media-anorexia-bulimia-young-people_n_1962730.html
4Engasser, P., Long, T., McNamee, P., Schlatter, H., & Gray, J. (2007). Safety of cosmetic products. Journal Of Cosmetic Dermatology, 623-31. doi:10.1111/j.1473-2165.2007.00317.x
5.Eric, A., Gerhard J., N., Thomas, R., Jacques, C., & Hervé, T. (n.d). Review: Safety of botanical ingredients in personal care products/cosmetics. Food And Chemical Toxicology, 49324-341. doi:10.1016/j.fct.2010.11.022
6.Matlin, M. W. (2008). The psychology of women. (7th ed.). Belmont: Cengage Learning.
7.Merskin, D. (2007). Truly Toffee and Raisin Hell: A Textual Analysis of Lipstick Names. Sex Roles, 56(9/10). 591-600. doi10.1007/s11199-007-9201-9
8.Nowak, R. (2006). When Looks Can Kill. New Scientist, 192(2574), 18-21.
9.The Beauty Company. (June 2012). TBC Beauty Facts, figures, and Trends. They Beyer Beauty.
10.YWCA Eliminating Racism and Empowering Women. (2008). The Consequences of America’s Beauty Obsession on Women & Girls. Washington: DC. U.S Government printing office.
12.Google Images The End Worlds Largest Brands Research Topic Problem: What effect do health and beauty magazines have in terms of health?
Hypothesis: We believe women will be concerned about body image
Materials: a 10 questionnaire survey
First year female psychology students
Procedure: provide a questionnaire to the students
introduce them to the health and beauty magazines
give them the same questionnaire after 6 months
see if there is a difference in perspective
Method: 10 questionnaire survey response
compare before and after and the effects on their health Please fill this survey based on a scale of 1 to 5 on your personal feelings based on the question. 1. Are you satisfied with your body?
2. Do you weigh yourself often?
3. Would you eat a calorie restricted diet?
4. Do you believe that models are a healthy weight?
5. Do you wear makeup?
6. Have you ever bought a product because of an advertisement?
7. Do you feel you are judged because of appearance?
8. Would you consider cosmetic surgery?
9. Would you get cosmetic surgery if you knew it was a risky procedure?
10. Do you judge people who have had cosmetic surgery?
Strongly disagree Disagree Neutral Agree Strongly agree
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