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Creating a strong web presence for your client
Transcript of Creating a strong web presence for your client
6 steps to a strong web presence:
good website content management
good e-commerce management
good understanding of your users
effective use of social media
effective search engine optimisation
knowledge of web analytics
website content management
easy to use
active support community
WordPress powers one of every 6 websites on the Internet, nearly 60 million in all, with 100,000 more popping up each day
age gender literacy budget decision-maker purpose time-on-site tech-skills culture language eyesight disability time-zone mobile device ...
responsive web design (RWD)
writing for the web
template design (look and feel)
search engine optimisation
fresh relevant content
links to other relevant content
google webmaster tools
alt. stats generators
what did I miss?
http requests & caching
that's for next time...
Creating a strong web presence
for your client
Steve Krug, Don't Make Me Think, (2005), New Riders, 2nd Ed
http://www.lukew.com/ff/entry.asp?1514 (O Reilly Author)
Responsive web design (RWD)
Visual quickstart guides to Wordpress, Joomla, Drupal (Peachpit)
Content Management reading
Best Wordpress resources
Bret Williams, Mastering Magento, Packt Publishing, 2012
Designing osCommerce 2.3.3, The Complete How To (OSBooks.com)
Erik Qualman, Socialnomics, (2010 & 12), Wiley, 1st & 2nd Ed
Social Media reading
SEO best learning & resources
Avinash Kaushik, Web Analytics 2.0 ..., Sybex, 2009
Web Analytics reading
Google Analytics IQ