Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Creating a strong web presence for your client

An overview for a module entitled 'Web Design & Development considerations for Industry and SME'. A proposed introduction to teaching the main issues and considerations relating to an effective web presence for business clients. (UG level)
by

pen lister

on 28 March 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Creating a strong web presence for your client

3
6 steps to a strong web presence:
good website content management
good e-commerce management
good understanding of your users
effective use of social media
effective search engine optimisation
knowledge of web analytics
website content management
open source
easy to use
scalable
maintainable
active support community
Wordpress
Drupal
Joomla
WordPress powers one of every 6 websites on the Internet, nearly 60 million in all, with 100,000 more popping up each day
18.4%
2.0%
3.3%
http://www.forbes.com/sites/jjcolao/2012/09/05/the-internets-mother-tongue/
http://w3techs.com/technologies/history_overview/content_management/all/y
e-commerce management
scalable
robust
secure
versatile
OS Commerce
Magento
amazon payments
google checkout
PAYPAL
user experience
age gender literacy budget decision-maker purpose time-on-site tech-skills culture language eyesight disability time-zone mobile device ...
responsive web design (RWD)
writing for the web
template design (look and feel)
colour schemes
information architecture
user journeys
personas
usability testing
accessibility
think user
social media
integration
API's
content
campaigns
microsites
engagement
dialogue
audiences
think
social
search engine optimisation
keywords
semantic markup
xml sitemaps
meta tags
fresh relevant content
links to other relevant content
google webmaster tools
site verification
site submission
web analytics
google analytics
facebook insights
google trends
ad planner
alt. stats generators

what did I miss?
rss
html emails
cdn
jquery libraries
http requests & caching
bootstrap/boilerplates
frameworks
mobile (meteor!)
.../
that's for next time...
thanks
for
listening
Creating a strong web presence
for your client
1
2
4
5
6
start
finish
Steve Krug, Don't Make Me Think, (2005), New Riders, 2nd Ed
Usability reading
http://www.lukew.com/ff/entry.asp?1514 (O Reilly Author)
Responsive web design (RWD)
Visual quickstart guides to Wordpress, Joomla, Drupal (Peachpit)
Content Management reading
http://wpmu.org/
Best Wordpress resources
http://sixrevisions.com/tools/online-payment-systems/
Payment Systems
Bret Williams, Mastering Magento, Packt Publishing, 2012
Magento
Designing osCommerce 2.3.3, The Complete How To (OSBooks.com)
OS Commerce
Erik Qualman, Socialnomics, (2010 & 12), Wiley, 1st & 2nd Ed
Social Media reading
http://developers.facebook.com/docs/reference/apis/
Facebook APIs
http://moz.com/beginners-guide-to-seo
SEO best learning & resources
http://moz.com/blog
Avinash Kaushik, Web Analytics 2.0 ..., Sybex, 2009
Web Analytics reading
http://www.google.com/analytics/iq.html
Google Analytics IQ
Full transcript