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Social Media in Health Care

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by

T. Alshammari

on 2 December 2013

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Transcript of Social Media in Health Care

Social Media in Healthcare:
“To tweet or not to tweet, that is the question.”
Done By:

Nageia Bobaker
Stella Ntate
Christina Oddo
Tarfah Alshammari

Thesis Statement
.

When and where is the use of social media appropriate
What are the ethical standards for the role of social media in a healthcare setting
what is …. Social Media?
Introduction:

“In this growing technological age practically dominated by the internet, it’s important for individuals and organizations to make their presence known. Gone are the years of dependence on traditional media outlets and what’s replaced it is something on higher magnitude: social media.

So what does this mean for you, a physician, a nurse, a healthcare administrator?
It means you can reach members in your community who can contribute to the growth of your organization. It means you can engage with your patients on a level that has never been achieved before. And it means that you are given a platform as an authority in which you can voice what you believe your patients should know whenever and wherever you are.”
Social media - refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.

Social media comes in many forms:
- Internet Forums
- Web Blogs
- Micro-blogging
- Social Networks (Facebook, Twitter, Google+)
- Pictures ( Instagram)
- Videos (YouTube)

… and it’s continually growing.

When and where is the use of social media appropriate?

What are the ethical standards for the role of social media in a healthcare setting .

Thesis Statement
When and where is the use of social media appropriate?

What are the ethical standards for the role of social media in a healthcare setting?

What do you mean you don’t have Internet … how do you “tweet” then?!
The number of physicians using social media networking sites has grown quickly over the last 5 years.
Nearly all U.S. physicians are now on social media.
One in every four physicians is using Twitter on a daily basis.

I
http://www.cnn.com/2009/TECH/02/17/twitter.surgery/#cnnSTCVideo
Case Study# 1
Physicians who use social media networking sites such as Twitter, can give procedure and patient updates.
Marketing tool.
Hospitals are adopting to the use of social media.
Reduces patient costs.
Physician-to-physician networking.
It will help to facilitate educational awareness for both the physician and patient.
Clinical approaches
Research findings
Policy issues
Professional needs and support

Advantages:
Doctor reprimanded after patient privacy breached on Facebook …
Dr. Thran, an ER doctor in Rhode Island, was fired from the hospital last year and reprimanded by the state medical board last week. The hospital took away her priveleges to work in the emergency room for posting information on Facebook about a trauma patient. Thran’s posting did not include the patient’s name, but she wrote enough that others in the community could identify the patient, according to the board filing. Thran, who did not return calls for comment yesterday, was also fined $500.

Case Study# 2

Patient: STD results posted on Twitter
A Grand Rapids-area woman says Spectrum Health released her STD test results to another woman over the phone, who then put the information on Twitter and Instagram. Paradise Bond says someone she knows called Spectrum Health in January and was able to get information from her medical records about a test for sexually transmitted diseases. The woman only needed to provide Bond's name and date of birth. Bond says the woman then plastered the information on the Internet. "The whole Grand Rapids was running around saying that I had a STD," Bond said. "I was stressed out. If I was a weaker person I probably would have committed suicide or something." Spectrum Health representatives say the incident has prompted changes in the way it does business, but they also insisted the hospital did nothing wrong. Bond says she has contacted an attorney and plans to sue Spectrum Health for damages. She decided to share her story in hopes of preventing what happened to her from happening to someone else. Spectrum has amended its policies for how it releases information over the phone. Rossman says callers requesting information will not receive the information in the initial call. He says Spectrum will only release details after returning the call to the phone number listed in the patient's file.

Case Study# 3
Risks:
Patient Privacy and Professionalism

Lapse of Time
It blurs both traditional and patient boundaries.
Personal/Professional patient relationships “Dual citizenship” online – a separation of our personal and professional lives.
Increased Liability
Set-up different accounts for communicating with friends and family, and use different passwords to help differentiate the accounts.
Understand the nature of the social media platform.
Understand the platform you are using and how it works.
Periodically check your privacy settings.
Never refer to a patient by name, and also be sure to not give out any information that could identify the patient.
When referencing particular cases, conditions or treatments, be as general as possible and do not describe specific demographics or populations that can be identified.
Never “friend” patients as this could lead to serious ethical issues, and consequently a violation of HIPPAA.
Never post anything that you would be uncomfortable reading re-printed in the newspaper, online, etc..
Take time to reflect on an email or tweet before sending it because more often than not, responses online are immediate.
…. Always Remember to Be Compliant with HIPPA!
Conclusions:
Social media has had, and will continue to have a dramatic impact on the way the medical community communicates among its physicians and patients and to the outside world.

When using social media networks, physicians should ensure that they act responsibly and respect physician-patient confidentiality.

As social media networking usages continue to grow among physicians, .. benefits, challenges, and liability concerns will continue to emerge.

http://www.cnn.com/2009/TECH/02/17/twitter.surgery/

http://www.fiercehealthcare.com/story/social-media-and-patient-privacy-lessons-ripped-headlines/2012-10-12

http://network.socialmedia.mayoclinic.org/discussion/four-potential-bottom-line-benefits-of-social-media-in-health-care

http://www.socialsellingu.com/blog/why-doctors-are-tweeting-during-surgery/

http://hmsabc.wordpress.com/tag/social-media/

References:
t’s 7am at Henry Ford Hospital, and surgeons are preparing to remove a cancerous tumor from a man’s kidney. It’s potentially a risky surgery, but everything’s ready. The doctors and nurses are in the operating room, the surgical instruments are sterilized and ready to go, and the chief resident is furiously Twittering on his laptop. That’s right – last week, for the second known time, surgeons “tweeted” a surgery by using social-networking site Twitter to give a short real-time updates about the procedure.

“Here’s something different: HenryFordNews is live “tweeting” surgery today” …
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