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Aleksandra Atanasova Online Resume & Portfolio

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Aleksandra Atanasova

on 21 July 2016

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Transcript of Aleksandra Atanasova Online Resume & Portfolio

WHY HIRE
ME?
WHO AM
I?
Psychology Major
Self-educated
Words that describe me
Professional
communicator
Multilingual
Journalism
Event Management
Social Media Management
Media Analysis

Public Relations
with
+4 years
experience in several fields:
international
with a
Master's Degree
in
Media and communication
studies
with trinational academic background
graduate
graphic designer
best:
creative
curious
left-brained
funny
enthusiastic
independent
detail-oriented
proactive
optimistic
Professional experience
Social
MEDIA
connaisseur
perfectionist
exacting

organisational
skills
and
I led a small team of 3 people and
was responsible for the overall
content and quality of the magazine.
02/2008 - 02/2010:
CSR (German)
CSMS Ltd., Sofia (BG)
07/2009 - 09/2009:
INTERN JOURNALISM,
Afrika Medienzentrum, Berlin (DE)
10/2010 - 02/2011:
PR INTERN
ICWE GmbH, Berlin (DE)
07/2011 - 10/2012:
EDITOR-IN-CHIEF,
Coiffure & STYLE magazine, Sofia (BG)
11/2012 - 02/2014:
MEDIA ANALYST,
COMMETRIC Ltd., Sofia (BG)
03/2013 - 07/2013:
External Communications trainee,
European Commission, Brussels (BE)
As an Editor-in-Chief
I gained first-hand
management experience
Career Objectives
I want to continue my career in communication in an international environment. The ideal job for me lies at the intersection of classic Public Relations and Social Media, as to me this is an inspiring new field where I feel that my creativity and taste for experiments can thrive.
every
I'm highly detail-oriented
and meticulous in my work.
comma
matters
To me,
Education

University of Sofia "Sveti Kliment Ohrydski",

Humboldt-Universität zu Berlin,

University of Nice "Sophia-Antipolis", France
02/2010 - 10/2010:
10/2009 - 02/2009:
04/2009 - 07/2009:
10/2006 - 03/2007:
10/2003 - 07/2007:
University of Sofia "Sveti Kliment Ohrydski"
B.Sc. Psychology
ERASMUS Semester
European University Viadrina, Germany
M.A. in Intercultural Communication
M.A. in Cultural Studies

Bilingual MA programme combining three academic degrees:
10/2008 - 10/2010:
Media, Communication, Culture
M.A. in Information and Communication Studies
CONTACT ME
aleksandra.b.atanasova@gmail.com
+359 878 381 959
Aleksandra Atanasova
they moved to top 10
Within a few months after I took over
BG

Rep's and EPIO's
social media accounts
in the monthly KPIs report comparing
the social media accounts in all 28 MS
*
I have an

communication skills
visual
for design
and good
create
create
turmoils
create
I believe that
tweets
worlds
words
communicators
companies
Hello and welcome
to my prezume*!
*resume on
Download them at:
You want my
documents
regular
CV
?
https://www.dropbox.com/sh/7yzsjta01yvyowk/RIyyDH7Wlm
and other
nerdy
social data gatherer
with solid experience in
*
and lots of free
SMA tools

Slightly
11/2013 - 01/2015:
SOCIAL MEDIA COMMUNITY MANAGER
European Service Network, Brussels (BE)
I have 3 years of
all-round
social media
and community management experience
Content creation & curation
Monitoring & Analytics
Training & Capacity building

Strategy & Campaign planning
* That makes ca 180 accounts
I have an year of experience as a trainer in social media communication: part of my duties as a Community Manager in Sofia were training local staff at the Rep and EPIO.
I can explain social media to
anyone
.
video maker
&
Cam aign

P
ortfolio
Infographic design
Clients: DG Interpretation -SCIC, European Commission
*
*
During my traineeship at DG SCIC I designed visuals and infographics and made several Facebook campaigns on target languages. I also worked with the team behind the central Facebook page of the European Commission.
#investEU in Sofia
Client: European Commission Representation in Sofia
*
*
On occasion of VP Katainen's visit to Sofia to present EU Investment Plan in Bulgaria I developed this video.
The video was shared by Mr Katainen himself and by the Bulgarian Commissioner VP Kristalina Georgieva and became the most successful EC video for Q1 in terms of organic reach.
#MeetTheMEP
Client: European Parliament Information Office in Sofia
*
*
In August 2014 I launched the Facebook campaign #MeetTheMEP to present the newly elected Bulgarian MEPs to a broader online audience.
It was acknowledged as one of the most successful post-EP2014 online initiatives (comparing results from EPIOs in all 28 Member States) in terms of KPIs reach and engagement rate.
#eurochat with MEPs
Client: European Parliament Information Office in Sofia
*
*
While at EPIO Sofia I started the campaign #eurochat, which has since then evolved into a key element in the digital strategy of the Office for 2015.
It is a monthly Facebook and Twitter chat with Bulgarian MEPs on different topics. Citizens send their questions with the hashtag or as a comment.
#IWD2015: Guest Tweeter
Client: European Parliament Information Office in Sofia
*
*
Following the Swedish government's example (@Sweden) I initiated the first-ever guest tweeting on an EU institutional account.
In March 2015 a Bulgarian blogger and activist took over EPIO Sofia Twitter account to post about women's rights within the frame of a local campaign on International Women's Day #IWD2015.
Client: European Commission Representation in Sofia
*
*
In 2014 Plovdiv became the first Bulgarian city to win the title European capital of culture. I launched a photo contest on this occasion asking people to share their photos of Plovdiv, The innovative approach was that users were invited to share their photos directly as comments below the post: hence increasing the engagement rate and making the selection procedure transparent. This contest was one of the most successful ones on Rep's page.
April Fools' Day 2015
Client: European Commission Representation in Sofia
*
*
April Fools' day was a good occasion to do some myth busting of common misconceptions about the EU.

I designed a visual of Pinocchio with a bent cucumber instead of a nose and posted it on both Twitter and Facebook asking people to leave a comment with the biggest lie about the EU that they had ever read or heard. Users were also invited to come up with new lies and the most original one was offered a small prize. The game was a success as it engaged several bloggers and journalists writing about the EU.
What's the biggest lie you've heard about the EU?
#IMDL2015 in Bulgaria
Client: European Commission Representation in Sofia
*
*
On the International Mother Language Day (21 February) we organised a language game on Rep's Twitter account aimed to raise awareness about the value of native languages. Eight tweets were posted, each containing a loanword from an EU language used in modern Bulgarian. Users were asked to “substitute” the loanwords with neologisms they invent themselves.

The campaign was a great success and was picked up by popular media without any press release or paid promotion. This was quite a success for a country where Twitter is used by a small minority (40,000 active accounts only)=
Download the full case study report at:
https://www.scribd.com/doc/266029117/IMLD2015-Twtr-campaign-pdf
01/2015 - current:
SOCIAL MEDIA COMMUNITY MANAGER
European Commission Representation, Sofia (BG)
Photo Contest: #ECoC2019
#LUXprize
Client: European Parliament Information Office in Sofia
*
*
I have worked twice on the campaign preparation of EP's annual LUX Prize. In 2014, I launched a game on social media, which aimed to raise awareness about the event by reminding the audience about popular former award winners. People were asked to provide their names and the year they won by viewing fragments of their faces or movies.
When the Bulgarian film UROK was shortlisted for the 2015 LUX award I launched a short campaign to endorse the movie. An infographic (left) showcased all the winners so far giving some interesting data about the awards throughout the years. A visual marked the occasion and became one of the most shared photos on EPIO's Facebook page.
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