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The Functions of Corporate Communication

[Internal & External]

Carolyn Kalo

on 6 May 2010

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Transcript of The Functions of Corporate Communication

The Functions of Corporate Communications Internal & External Research Issues Credibility Distrust Information Overload Trends Social Media Technology Value in corporate communications Corporate Communications The activities undertaken by an organization to communicate both internally with employees and externally with existing and prospective customers and the wider public. The term implies an emphasis on promoting a sense of corporate identity and presenting a consistent and coherent corporate image. Organizations Prudential Campaign: Redefining Retirement General Motors Campaign: GM To Invest $890 Million To
Build Cleaner, More Fuel-Efficient Engines Ogilvy Public Relations By: Carolyn Kalo Internal Communication Communication between employees or departments across all levels or divisions of an organization. Internal communication is a form of corporate communication and can be formal or informal, upward, downward, or horizontal. It can take various forms such as team briefing, interviewing, employee or works councils, meetings, memos, an intranet, newsletters, the grapevine, and reports. External Communication The exchange of information and messages between an organization and other organizations, groups, or individuals outside its formal structure. The goals of external communication are to facilitate cooperation with groups such as suppliers, investors, and shareholders, and to present a favorable image of an organization and its products or services to potential and actual customers and to society at large. A variety of channels may be used for external communication, including face-to-face meetings, print or broadcast media, and electronic communication technologies such as the Internet. External communication includes the fields of PR, media relations, advertising, and marketing management. http://dictionary.bnet.com http://dictionary.bnet.com What is..... Campaign: The Heart Truth What is..... Interviews Greg Czajkowski, Intel-“ Making sure that each employee knows what they’re tasks and duties are.” Michelle Marcus, Walgreens Corp.- “Social media gives consumers the freedom to write about products and voice their concerns.” Creative Brief Chicago Twenty Something, Inc. Marketing Objective To increase awareness of Chicago Twenty Something's weekly events To increase attendance in Chicago Twenty Something's events by 5% Advertising Communication Objective Create awareness of all Chicago Twenty Something events Increase attendance at events, specficially with females Engage current participants with new promotions Advertising Strategy Create a direct mail postcard with a free drink promotion to encourage participants to come back. Target Audience Females ages 21-30, not married, average income
Males ages 21-30, not married, higher than average income Competitive Frame Other promotions agencies such as Surreal, Outfit Events, Global Adrenaline, Trend, Exact and Promoseven that specialize in downtown clubs Current Position Chicago Twenty Something is a relatively new company, they are still being noticed, but the company is seen as a new, hip promotions agency targeted toward twenty something year olds. Desired Position Chicago Twenty Something is an upscale promotions agency that will assist you in planning and marketing any event, as well as creating a memorable experience for you.
Chicago Twenty Something will offer you the best prices and deals at all upscale clubs in downtown Chicago. Consumer Promise Reasons Why: Chicago Twenty Something works with all the upscale bars and clubs including: Enclave, Le Passage, Manor, Bull & Bear, State, Stone Lotus, Ybar, Crescendo, Stay, Level, Cuvee, Spybar, Lumen and Bon V
Chicago Twenty Something sets up your event from start to finish for free
Your event will be memorable and enjoyable, knowing you are getting a good price
You will receive VIP treatment from the moment you walk in until the end of the night. Call To Action After having an event with Chicago Twenty Something, the client will receive a postcard with all the events and a free drink card attached to it. Clients will be able to come back to an event and redeem the drink card, as well as have VIP treatment. Tone & Manner Formal, extravagant, informing Other Considerations Chicago Twenty Something's logo must be used on all post cards
Ideally, the drink card should have a logo on it as well Measurements We will calculate how many drink cards are redeemed to determine the postcards effectiveness Postcard
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