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Tumblr: The Microblogging Destination

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by

Emily Rios

on 14 October 2013

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Transcript of Tumblr: The Microblogging Destination

Tumblr: The Microblogging Destination
Tumblr is a micro blogging site and social media network that allows users to post a variety of content.
What is Tumblr?
Dashboard: A user’s dashboard is where they see a feed of the blogs they follow which they can like, comment on or reblog. The dashboard is also where users can upload content to their blogs.
Features
Posts: Users can upload text posts, images, quotes, links, video and audio to their Tumblr blogs.
More Features
Post Options: When users are posting content they have the option to: Create drafts, schedule and backdate posts, add posts to a queue and create private posts that that only be seen by the user or admin and members of a blog.
Customizable: User can customize url, colors and theme HTML.
Meetups
Tumblr has apps for iOS, Android and Windows Phone. Users can also use Bookmarklet, which once dragged to a user's bookmark bar, allows them to share items they see on other websites on Tumblr.
Apps
There is a meetup section of the Tumblr website where users can sign up to host a meetup. Tumble then creates a listing for the event and sends the organizer a free meetup kit
Tagging: With each Tumblr post users have the option of tagging it. By using a tag (#) users can find specific types of content.
Tumblr was created in 2007 by David Karp when he was 19-years-old who was looking to build upon existing tumbleblogging and create a simple, visual based blog platform that he would actually use.
Key Moments in Tumblr's History...
October 2006: Karp and Arment create early version of Tumblr and release it as a private beta
Early 2007: Tumblr was released as a free tumblelogging platform. Within the first two weeks, 75,000 users had created blogs.
October 2007: Tumblr raises $750,000 in a first round of funding from Spark Capital and Union Square Ventures.
December 2008: Tumblr raises $4.5 million in Series B funding.
September 2010: Cofounder and Tumblr CTO Arment steps down to focus on Instapaper.
December 2010: Tumblr raises $30 million in Series D funding.
August 2011: Tumblr has $800 million valuation
October 2011: Tumblr becomes the fisr blogging platfrom to host President Obama's blog.
December 2011: We are the 99 Percent tumblr launches and becomes the slogan that is in the Occupying Wall Street movement.
April 2012: Karp announces that that advertisers will be able to buy ad units on the 'Featured' section of Tumblr's dashboard
June 2012: Adidas launches and official soccer blog leading up to the 2012 UEFA European Championship. Adidas bought placement on the user dashboard.
May 20, 2013: In is announced that an agreement has been reached allowing Yahoo! to acquire Tumblr for $1.1 billion in cash and that Karp will remain CEO of Tumblr.
... More Key Moments in Tumblr's History
Tumblr is visually driven and is more popular among 13-25-year-olds than Facebook. According to Mashable's, The Rapid Rise of Social Blogging Tumblr:

Saw 218% growth from June 2010 - June 2011
Has addicted and highly engaged audience with 2% of its audience making up 43% of total visits.
Has an average of 300 meetups each month.
Tumblr Numbers
References
http://www.wired.co.uk/magazine/archive/2012/03/features/tumbling-on-success/page/2
http://www.wired.co.uk/magazine/archive/2012/03/features/tumbling-on-success/page/2
http://mashable.com/2012/04/18/tumblr-ads/
http://adage.com/article/digital/tumblr-unveils-major-brand-campaign-adidas/235262/
http://money.cnn.com/2013/05/19/technology/yahoo-tumblr/index.html?hpt=hp_t3
http://bits.blogs.nytimes.com/2011/10/24/obama-campaign-experiments-with-tumblr-for-12/
www.wired.co.uk/magazine/archive/2012/03/features/tumbling-on-success/page/
http://www.businessinsider.com/tumblr-cto-steps-down-to-focus-on-instapaper-independent-career-2010-9
http://www.emarketer.com/
http://www.jeffbullas.com/wp-content/uploads/2012/01/Tumblr-the-rapid-rise-of-social-blogging1.jpg
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