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Deel 2 marketing Prijsbeleid

Introductie prijsbeleid; functies prijs, manieren om verkoopprijs te bepalen, prijsstrategieën bij nieuwe producten,
by

H benders

on 3 November 2011

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Transcript of Deel 2 marketing Prijsbeleid

Prijsbeleid
Functies prijs
bepaalt afzet
bepaalt opbrengst
bepaalt winst
ondersteunt andere marketinginstrumenten
3 manieren
verkoopprijsbepaling
vraag
concurrentie
kosten
Vraag
psychologische prijs
meerstuks-aanbieding
prijsdiscriminatie
Concurrentie
me-too pricing
put-out pricing
stay-out pricing
backward pricing
Kosten
cost-plus pricing
target pricing
prijsdifferentiatie
Prijsbepaling
nieuwe producten
penetratieprijs
afroompolitiek
= aantal verkochte producten
= opbrengst - kosten
bijv. een hoge prijs bevestigt
een hoge kwaliteit
Full transcript