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Innovation Market Space for Scholarly Communication

Capita Selecta - Workshop on autonomously and continuously innovating Scholarly Communication
by

maurice vanderfeesten

on 3 October 2013

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Transcript of Innovation Market Space for Scholarly Communication

Innovation Market Space
for
Scholarly Communication

Innovation scenario's
at SURFfoundation

Grass roots
Tender for projects
new!
Actors
who?
to do what?
how?
today in the workshop
Role playing to evaluate the method
idea maker
talent
sponsor
Input needed!
who are they?
(widen the frontend)
researcher
student
gepassioneerde medewerker
funders
student
IT company
OZ Platform board
Hoogleeraar (budget)
NWO
Diverse
Converse
Build
Market mechanism
idea exhibition
talent attraction
sponsorship reputation
autonomously and
continuously improving
scholarly communication
review process
(validating research)
cross domain expert networks
(finding new view points)
filter information overload
Part of their job / information infrastructure
Rewarding mechanims
Phase 1
Diverse ideas

Phase 2
Converse ideas

input needed!
Why would they join in?
(Seduce to Use)
Example: Widgets for Scientists project
Enabling PhD students to provide idea's.

Critical question: "What's in it for me?"

Important: Their academic career

Organise a meeting to answer the question:
"how can the web help you to promote your academic career"
and guide the process (mentoring/coaching)
Critical enablers
Provide training, teach how to be creative
Embed innovation
in the workflow
*Provide tools
(pen and paper)
*Provide coaching and mentoring
(ignition examples)
*Provide rewards and recognition
(the one with the most ideas gets a bottle of wine)
*4 lenzes of innovation
(create 4 groups)
dogma's
absurdities
go to extremes
search for the "and"
recognise patterns
where the competition is not
amplify weak signals
understand the context of trends
find interaction of trends
what are the core competences of SURF OZ?
(create customer value, unicity, sustainability, innovation)
what are the assets of SURF OZ?
(input, process, channel, customer, supplier, market knowledge)
customer direct observation
customer experience mapping (empathic)
other industries analogies (positive feeling)
Widening the innovation Front-end
Innovation area's:
technology
product
service
operational (proces)
cost
experience
management
business model
industry (sector)
*Generate ideas

and estimate how much you think it will cost to develop
Market mechanism
Roles (3 groups)
-idea makers-
Review and mark the best ideas of others
-talents-
mark the idea you think you can handle to work on
-sponsors-
define your budget
and mark the idea you like most to see developed
*find powerful oportunities:
see where the lenzes collide
Increase quality
Categorise
incremental and radical ideas
Define balance(e.g.80%i-20%r)
Cluster
Ideas on vectors
*Define Innovation KPI vectors
Ask: "Are we building and "innovation architecture" that gives our opportunity portfolio coherence and consistency and defines what we want SURF to become?
*Cluster Ideas to these vectors
output:
an opportunity portfolio
now what?

opportunity portfolio
idea portfolio
Innovatiemanagement cursus
"Hoe kun je het potentieel dat aanwezig is op de universiteiten optimaal betrekken bij het innovatie proces voor het zoeken naar alternatieven voor wetenschappelijke communicatie (zoals in het SURFshare programma staat)"
Dit voorstel grijpt in op de manier waarop mensen werken
Om dit voorstel te laten slagen heeft John Kotter een achtfasenproces opgesteld dat betrekking heeft op veranderingsmanagement:
Urgentiebesef vestigen
Leidende coalitie vormen
Een visie en strategie ontwikkelen
De veranderingsvisie communiceren
Door 'empowerment' een breed draagvlak voor actie creeeren
Korte termijn successen genereren
verbeteringen consolideren en meer verandering tot stand brengen
Nieuwe benaderingen in de organisatiecultuur verankeren
leverage competencies and assets
understand unarticulated needs
harness discontinuities
identify orthodoxies
mark ideas
Van de hei dag:
vertaal slag van strategisch naar tactisch.operationeel
primaire data
keten proces
workflow d.m.v. DAI
interoperabiliteit
holistische verbinding tussen OnderzoeksCommunicatie & Transparante Administratie
van 1 richtingscommunicatie naar interactie
Open acces van Leermiddelen
HBO als experimenteer tuin
Leervraag
10min
5min
5min
15min
5min
10min
10min
10min
10min
10min
Full transcript