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1950s Fashion

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Chloe Kaiser

on 19 October 2012

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Transcript of 1950s Fashion

1950's Fashion Stephanie Dodwell, Alexandra Sifri, Iñaki Gilo, Chloe Kaiser According to Stereotypes "Jocks" "Preps" "Greasers" "Beatnicks" "Squares" "Teddy Boys" Materials: Cotton, silk, or wool
Dab look
Dark colors: gray, dark blue dark brown, and charcoal tones
Gray flannel suits
Wool suits and jackets
Where all about seriousness not comfort What were the popular
styles for the previous
decade? Men Women Post War 1947-49 Women Men Man's Clothing Accessories Media advertised that women belonged to the kitchen
Clothing described soft, charming, and feminine
Typical doll type figure dressed in rusting full skirts, nipped waist, and narrow fitting bodice
The idea of a women should catch and attract her husband by her slim, young body and looks
house dress

Fashion During War 1940-1945:
Limited wool since 1942
Used artificial fibers (viscose, rayon)
Didn’t use color, one color pieces. Dark colors: Black, Dark Blue, Grey
Ladies wore fur clothes: Rabbit. Dyed them to look like other animals furs.
Clothes were made to last as long as possible. They were constantly mended and sewed together.
British Government prohibited use of excessive buttons, extra stitching, and unnecessary folds.
Clothes were only to cover the body. For utility use.

Low class
Didn't dress as elegantly
Clothes were made with cheaper material

During The 1940’s “Make do and Mend” Motto of the time.

Depressive time (World War I and II)
Men wore war uniforms.
Women wore simple office skirt.
Spike or stiletto heel
High heels
Ballet like shoes
Narrow pants
Capri and Bermuda cuts
swing coats
one piece swimming suits During War Men Clothing's:

Suits for special occasions, with a V-Neck sweater as long as a shirt and tie below it.
Military suits were very common and simplistic (made to fulfill their function)
During the war fancy items were prohibited because there was an economic crisis, they were considered unpatriotic, for men “Zoot Suits” were prohibited. During War Women Accessories:

Worked at factories so safety went first
Head scarves
Wedged-heel shoes
Kangaroo Cloak: big pocket to store stuff in case siren rang and they had to take cover in bunkers. Bring food, water, medications etc.
Shoes were made of cork (no leather) After War Men (1947-1949)

For active people a lot of sports clothing was designed and manufactured.
One of the greatest changes for men clothing was the Hawaiian shirt late during the year 1947.
First used on western coast, was made of cotton with floral, flame and ocean like design.
During 1940’s the Esquire Jacket surged it was broad at the shoulders and at the sides, the pants were also broad and thinned down towards the ankles

Short ankle socks
Scarves tied around the neck
Gloves What was the difference between various styles within the various seasons? Women Men Fall and Winter Summer and Spring Summer and Spring Winter and Fall Swim Suits
Fashion trends also where influenced by the movies of the day
James Dean in Rebel without a Cause
Blue jeans and white t-shirts suitable for the time
Hairstyles such as flap top and cure cut

Women Fashion, Fall and Winter:

Dresses with Jacket for the top
Checked Gabardine was strongly popular for upper vests
Long, usually black dresses decorated with pearls and folds near the chest area
Jacket with long skirt, in dark colors.
Checked fabrics were especially common during fall Women Fashion, Spring and Summer:

Pants were considered unfeminine throughout the whole year.
Dresses and skirts were the most commonly seen clothing during the 1950s for women
Mid Calf Dress: Summer time “party dress” short or no sleeves, tight waist with a ribbon or sometimes a bow, bright colors, small coat on top sometimes.
Pencil Style Dress: Long, short and no sleeves. Used to accentuate “guitar/8 look of women”
Swing Style Dress: Used ribbons and bows. Usually short sleeves with a slight floral design to it. Also worn with white gloves. “Afternoon dress.”
Sundress: Ended below the knee and was commonly with no sleeves, but some had short sleeves. Bright colors and fabrics were used to make floral designs. Also used with gloves and short heels. Women Swimwear:

One piece swimsuits with spaghetti straps.
Two pieced swim suits had buttons up to the belly button. Elvis Presley
Blue suede shoes
Duck tail haircut Men Fashion Summer:

Semi Formal: Two piece suit made of lightweight cotton
Informal: Khaki trousers, short sleeved sweaters made of cotton.
Used straw fedora as a hat. Men Fashion Winter:

Padded and marked shoulders.
Wide and Short collar.
Single and double breasted suits.
Usually grey, folded outwards in Germany and inwards in England.
Should lightly touch the shoe.
Best suits had a slanted cuff following angle of the shoe.
Double and single breasted versions.
Heavy, made for cold weather. "1950â²s Dress Code." 1950â²s Dress Code. N.p., n.d. Web. 18 Oct. 2012. <http://katylowdee.umwblogs.org/2012/04/10/1950s-dress-code/>.
"1950s Fashion for Men: From Gray Flannel Suits to Cardigan Sweaters." Yahoo! Contributor Network. N.p., n.d. Web. 18 Oct. 2012. <http://voices.yahoo.com/1950s-fashion-men-gray-flannel-suits-cardigan-797411.html>.
"Fashions of the Fifties - Men's Retro Clothes." Fashions of the Fifties - Men's Retro Clothes. N.p., n.d. Web. 18 Oct. 2012. <http://www.fiftiesweb.com/fashion/fashion-m.htm>.
McCulloch, Caitlin. "Teen Fashion in the 1950s." EHow. Demand Media, 29 Oct. 2010. Web. 18 Oct. 2012. <http://www.ehow.com/facts_7416479_teen-fashion-1950s.html>.
Mezensky, Catherine. "1950s Styles for Women's Evening Dresses." EHow. Demand Media, 15 Apr. 2011. Web. 18 Oct. 2012. <http://www.ehow.com/info_8234175_1950s-styles-womens-evening-dresses.html>.
Mezensky, Catherine. "1950s Styles for Women's Evening Dresses." EHow. Demand Media, 15 Apr. 2011. Web. 18 Oct. 2012. <http://www.ehow.com/info_8234175_1950s-styles-womens-evening-dresses.html>.
Mezensky, Catherine. "1950s Styles for Women's Evening Dresses." EHow. Demand Media, 15 Apr. 2011. Web. 18 Oct. 2012. <http://www.ehow.com/info_8234175_1950s-styles-womens-evening-dresses.html>.
Mezensky, Catherine. "1950s Styles for Women's Evening Dresses." EHow. Demand Media, 15 Apr. 2011. Web. 18 Oct. 2012. <http://www.ehow.com/info_8234175_1950s-styles-womens-evening-dresses.html>.
Mezensky, Catherine. "1950s Styles for Women's Evening Dresses." EHow. Demand Media, 15 Apr. 2011. Web. 18 Oct. 2012. <http://www.ehow.com/info_8234175_1950s-styles-womens-evening-dresses.html>.
Mezensky, Catherine. "1950s Styles for Women's Evening Dresses." EHow. Demand Media, 15 Apr. 2011. Web. 18 Oct. 2012. <http://www.ehow.com/info_8234175_1950s-styles-womens-evening-dresses.html>.
Mezensky, Catherine. "1950s Styles for Women's Evening Dresses." EHow. Demand Media, 15 Apr. 2011. Web. 18 Oct. 2012. <http://www.ehow.com/info_8234175_1950s-styles-womens-evening-dresses.html>.
Mezensky, Catherine. "1950s Styles for Women's Evening Dresses." EHow. Demand Media, 15 Apr. 2011. Web. 18 Oct. 2012. <http://www.ehow.com/info_8234175_1950s-styles-womens-evening-dresses.html>.
Mezensky, Catherine. "1950s Styles for Women's Evening Dresses." EHow. Demand Media, 15 Apr. 2011. Web. 18 Oct. 2012. <http://www.ehow.com/info_8234175_1950s-styles-womens-evening-dresses.html>.
Mezensky, Catherine. "1950s Styles for Women's Evening Dresses." EHow. Demand Media, 15 Apr. 2011. Web. 18 Oct. 2012. <http://www.ehow.com/info_8234175_1950s-styles-womens-evening-dresses.html>.
"Nantucket Reds." Wikipedia. Wikimedia Foundation, 10 Nov. 2012. Web. 18 Oct. 2012. <http://en.wikipedia.org/wiki/Nantucket_Reds>.

Lad, Kashmira. "1950's Clothing - Fifties Fashion." Buzzle.com. Buzzle.com, 20 Aug. 2012. Web. 16 Oct. 2012. <http://www.buzzle.com/articles/1950s-clothing-fifties-fashion.html>.
"1950S Clothing Styles: How War, Peace and the Economy Influenced 1950s Fashion."The Best Cheap Web Hosting Providers. The Best Cheap Web Hosting Providers, n.d. Web. 16 Oct. 2012. <http://cheapwebhostingfirms.com/1950s-clothing-styles-how-war-peace-and-the-economy-influenced-1950s-fashion/>.
"Fashion in the 1950s." , Social and Cultural Features of the 1950s, Australia's Social and Cultural History in the Post-war Period, History Year 9, NSW. Swirk, n.d. Web. 16 Oct. 2012. <http://www.skwirk.com/p-c_s-14_u-189_t-506_c-1873/nsw/history/australia%2527s-social-and-cultural-history-in-the-post-war-period/social-and-cultural-features-of-the-1950s/fashion-in-the-1950s%20>.
Preppy." Wikipedia. Wikimedia Foundation, 10 Dec. 2012. Web. 18 Oct. 2012. <http://en.wikipedia.org/wiki/Preppy>.
Bradley, Becky. "American Cultural History." Lone Tar College - Kingwood, n.d. Web. 18 Oct. 2012. <http://kclibrary.lonestar.edu/decade50.html>.
"Fashion in the 1950's." BBC News. BBC, n.d. Web. 18 Oct. 2012. <http://www.bbc.co.uk/learningzone/clips/fashion-in-the-1950s/3671.html>.
Buttar, Sara. "Fashion in the 1950'" Ezine @rticles. Ezine @rticles, 25 Feb. 2010. Web. 18 Oct. 2012. <http://ezinearticles.com/?Fashion-in-the-1950s&id=3830645>.
"1940's Fashions including Prices." Clothes and Men's and Ladies Fashions in the 1940's Prices and Examples. The People History, n.d. Web. 18 Oct. 2012. <http://www.thepeoplehistory.com/40sclothes.html>.
"Â Fall Fashions from 1953." Fall Fashions from 1953. Edelweiss Patterns Blog, 27 Oct. 2011. Web. 18 Oct. 2012. <http://www.edelweisspatterns.com/blog/?p=1349>.
Wilber, Jody. "1950s Summer Dresses." EHow. Demand Media, 17 Mar. 2011. Web. 18 Oct. 2012. <http://www.ehow.com/info_8073397_1950s-summer-dresses.html>. Bibliography Varsity Jacket on top of simple clothing.
Denim Jeans.
Sporty shoes.
Or the sports uniform of their high school or college Women Men As the 1950's progressed... (cc) photo by theaucitron on Flickr "Smart look": YOUNG WOMEN Buttoned Shirt, Cardigan, Pleated Skirt. Skirts
Pencil Slim skirts
Poodle skirts
Skirts in bright colors
Skirts and pants that were pinched in the waist
Stiff petticoats Shirts
Man shirts outside pants
Peter pan collared blouse
Tight fitting blouses which were tucked into trousers called "Capri's"
Scoop neck shirts
Tight polo necks
three quarter sleeves Shoes
ballet slippers Dress
Dress with long blouse underneath Edwardian look.
Their suits HAD to be hand-tailored.
Girls would dress similar to their mothers, wearing pencil skirts or suit pants. Would wear shirts and suit pants. Stereotypically adding the thick glasses. Normally belonged to the working class.
Tagged greasers because they used grease to shape their hair. The costume James Dean wore for the movie "Rebel Without a Cause" inspired "greasers" to wear leather jackets with the collar unfolded. "Cats" "Less is more" An anti materialist tribe that started on the 50's and went on to the 60's, beatniks were seen as bongo drummers, drug consumers, and rebellious young people. Their apartments were barely furnished, and their clothing were usually just plain black. They favored peace and challenged traditional ideas. Beatniks were the "hippies of the 50s." Styles for Young Women
Also influenced by the Rock'n' Roll craze
Marilyn Monroe
Introduced Dungarees(jeans) Pants
Capri pants
rolled up jeans Coats
Cropped cardigans
Sweaters Women Look girly
Dressed smartly
Good grooming and tailored looks
Poodle skirts
Swing skirt
Pencil slim skirts
Shirt dress
Full skirts
Fitted blouse
Pencil style
Swing Style Other
Clothing that shaped the bust and waste
Hourglass figure Colors
Black--> Formal attire
Color skirts
Pastel colors
Mint green or pale blue
Floral patterns House Wife Children Business Men Husband Dress shirt
dress pants
no tie
Colorful Colors A relaxed look

Cowboy look More colors used in fabrics and where more lightweight
Cardigan sweaters instead of vests
Men jackets were longer
Pants were narrower
"Pink rage"- pink shirts and ties
Formed in college campuses
Sack suite which has 2-3 bottoms in the blazer
The pants are cuffed Ivy League Style-Late 1950's
Was born as the Ivy League Style of dress
more colorful
It includes:
Argyle sweaters
Boat shoes
Button down Oxford shirts
Nantucket Reeds(trousers) PREPPY FASHION Generation of men with attitude and style
Tight jeans
Leather boots
white t-shirts
Leather jackets Major influence by the movies of the decade
(Famous actors such as James Dean and Marlon Brando) High-wasted pants
Narrow Trousers
long jackets
slim ties
large shiny pointed shoes(wiinklepickers) Slip on shoes
Cardigan sweaters
Flashy suits
lose unbuttoned shirts Crew cuts
Military looks
Short back and sides with one side parting which was slicked back with hair cream AIR CUTS Style was influenced by Rock and Roll
Elvis Presley
Dull tail haircut
Brighter colors HOW DID ONE'S CLASS AFFECT THEIR FASHION? Designer clothes
Changed wardrobe two times a year
Businessman could afford suits
They dressed elegantly
They had the hottest clothes with a wide variety HIGH CLASS Mass production
Standardized sizes
Cheaper material
Re-use of wardrobe
Clothes were not that refined Middle Class Low Class... http://designhistorylab.com/wp-content/uploads/2009/03/14.jpg http://downloads.bbc.co.uk/rmhttp/schools/primaryhistory/images/world_war2/the_war_ends/ww2_hiroshima.jpg http://www.elvis.com/news/images/Image/Hawaiian_shirt.jpg http://i.ebayimg.com/t/1951-US-Soldiers-Return-Home-Korea-Wire-Photo-/00/s/ODA4WDEwMDA=/$(KGrHqJ,!lYE6463mn5+BO+RY8mfIw~~60_35.JPG After War Women (1947-1949):
After World War II countries in Europe like Italy, France, Spain and England recovered a more detailed and less simplistic fashion than the one during the war
Anyhow, this clothes took a long time to reach America, therefore in the U.S a own fashion style was created for women by Clair Mc Cardell
Clair Mc Cardell Dress: V-Necked, made of cotton with white, grey and red colors. Was striped on sides which joined at the back creating a double V or W shape. http://www.minnesota-visitor.com/images/four-seasons-of-the-year.jpg http://ia.media-imdb.com/images/M/MV5BNzQzNDMxMjQxNF5BMl5BanBnXkFtZTYwMTc5NTI2._V1._SY314_CR5,0,214,314_.jpg http://bios.weddingbee.com/pics/58004/swing_dress.jpg Swing Dress http://cn1.kaboodle.com/hi/img/2/0/0/eb/9/AAAAAkyYN7UAAAAAAOucWw.jpg?v=1207530006000 Sun-Dress http://www.bluevelvetvintage.com/images/T/t_816_01.jpg Pencil Style Dress http://img1.etsystatic.com/001/0/5836298/il_fullxfull.371928897_4vbw.jpg Checked Gabardine Dress http://img.ehowcdn.com/article-new/ehow/images/a07/s2/ul/womens-swimwear-1940s-1950s-800x800.jpg One Piece http://0.tqn.com/d/petite/1/0/y/L/-/-/marilyn-monroe-in-swimsuit-1951.JPG Two Piece http://www.vintagefestival.co.uk/system/images/BAhbB1sHOgZmIicyMDExLzA1LzI0LzExXzU2XzE3XzgzOV9ibG9jazMuanBnWwg6BnA6CnRodW1iIg00NTB4NDUwPg/block3.jpg Jacket Double Breasted Suit http://cdn.gentlemansgazette.com/wp-content/uploads/2012/09/Suit-Trends-1950.jpg Single Breasted Suit Raphael Schneider, Sven. "1950â²s Menâs Fashion." Gentleman's Gazette. Gentleman's Gazette LLC, 12 Sept. 2012. Web. 18 Oct. 2012. <http://www.gentlemansgazette.com/1950s-mens-fashion-suits/>. Overcoats http://img.ehowcdn.com/article-new/ehow/images/a07/rv/du/look-like-man-1950s-800x800.jpg http://electricka.com/etaf/muses/music/gone_but_not_forgotten/big_band_era/multimedia/zoot-suit-yellow.jpg Why was fashion so important to youth culture at this time, and how did that change from previous decades? Fashion showed the arrival of the "teenage cult"
Teenagers would dress as perfectly as possible.Styling themselves soon became a passion.
Before, designers would focus on styles/clothing for adults, and then just let the younger ones follow along but then they became the driving force behind it. (In fact, the term "teenagers" was barely used before the 50's) Its importance lay in the fact that now young people had the chance to visually stand out of the adult group, consequently becoming a separate group. They tried to copy the “styles of the stars.”
The style of fashion changed from conservatism to a more free and informal style.
1940s: more formal and “restraint” → 1950s: loose, fun informal.
Throughout the decade, it became more normal for men to “dress for show.”
Both sexes became “fashion conscious.” Societal Reactions In a way that had never happened before, teenagers now wanted to forge their own identity and visually became a different group from the adults.
Young people started spending more money on clothes and worried more about their image, both boys and girls. Adult Society Point of View Change in fashion in youth culture. Youth's Point of view Psychologist Robert Linder claimed in 1954, "The youth of the world today is touched with madness, literally sick with an aberrant condition of mind." Even though teenagers were separating themselves from the adults and becoming more defiant, they did not outrun the society as the adult group feared. Marilyn Monroe, introduces the jeans How did the country’s economy influence the change in youth style during this time?
They used costume jewelry because it was cheap. One Two Three (cc) photo by medhead on Flickr The Great Depression affected the designers because they could barely pay for fabric or their necessities. During World War II, rationing extended into fashion black markets. Women were waiting for designers to come up with something new after the war. Beatniks in Movies
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