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Jack Daniel's

Apresentação do trabalho de criatividade. Faculdade Cásper Líbero 1PPA 2013
by

Maria Fernanda Bregnoli

on 6 August 2013

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Transcript of Jack Daniel's

Comercial
Alexia Zaima
Barbara Milaré
João Pedro Cardozo
Karina Barcellos
Leticia Guiti
Luiza Belice
Maria Fernanda Bregnolli
Melissa Mendonça

Histórico
Análise da marca
Conceito da campanha



1PPA
Junho/2013
Outdoor
Matrizes
Matriz Visual
Tennessee
Comercial
Matriz Sonora
Matriz Verbal
Dissertação Conjectural
Wizard
Publico Alvo
Homens a partir de 25 anos

Habitos
Jogar Sinuca
Ouvir Rock
Reunir-se na Club House
Viajar
Objetivo
Atingir o público-alvo com eficiência
Anúncio Impresso
Outdoors
Aplicativo
Comercial

Mídias
Pontos Positivos x Pontos Negativos

Produção diferenciada

Full transcript