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Cool Tools For Tourism Operators

The dialogues, exchanges, conversations going on around the world, 24/7 through social media are engaging people in a way never seen before in history.
by

Maureen Kerr

on 3 November 2010

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Transcript of Cool Tools For Tourism Operators

Cool Tools: Social Media Marketing
Nancy Beth
Guptill
1. Blogging
2. Lead Capture
3. Facebook
4. Google
5. Twitter
6. Goldmail
7. Youtube
8. Basecamp
9. LinkedIn
10. VOIP
http://macromom.ca/blog/
- authentic - community
- engaging - niche
- transparent - branding
- SEO - synchronize
- research
http://search.twitter.com/
-networking
- share tips, articles
- share specials
- engage in conversations
- offer help
Be consistent!
Be succint!
- Wordpress.com
- Blogger.com
Your website is the Hub of your social media systems
It's your 24/7 Marketing Engine
Social Media is the tentacles that lead people back to your Website
Once they jump on your site - you need to create lead capture opportunities
Content is King - Offer provocative information products or free gifts that satisfy their hunger
Social Media For Business
It's More 'Than Just Talking'
HUB & SPOKE
Website is the Core and Social Media platforms are the tentacles
MARKETING 101
Strategy Before Tactics ... ALWAYS!
Strategic Business Uses
It's More than 'Just Talking'
http://videos.smallbusinessnewz.com/2009/05/13/why-are-you-using-social-media
http://www.goldmail.com/realestate1.html
Voiceover PowerPoint Tool - Audio Slideshow Messaging
How it works: combines your voice with content to create on-demand rich media messages and presentations.
STRENGTHEN RELATIONSHIPS: Brings your static marketing materials to life, creates personal experience and engagement
HUMANIZES YOUR ONLINE COMMUNICATION: Business communication in the Web 2.0 era is broken. You can send personalized messages that puts the data in context and conveys what is most important.
STAY TOP OF MIND - SEND MESSAGES PEOPLE REMEMBER:
CONVEY & EXPRESS VALUE PROPSITION: Gold mail messages can be created in seconds, however, you can take the time to craft a well defined message. The pressure of client-facing is now gone. You can send Goldmail messages out when you're ready and the viewer watches them at their convenience.
BRAND YOURSELF AND YOUR BUSINESS: Sharing your GoldMail message with others creates great marketing for yourself and your business.

Three Branding Features: Business Card Feature, Logo Branding Link Branding
Your Voice Matters
http://play.goldmail.com/45gdvcoct5mn
SHARING:
Email: Constant Contact & Microsoft Outlook
Blog or Website
Video Viewer
Facebook/Twitter
- customer video testimonials
- creative video explaining your product or service
- promte events using video of previous events
- record a tour of your office, place of interest
- record an interview with an expert in your industry
- run a contest
http://www.google.com/about.html
http://www.google.ca/intl/en/options/
- Blogger - Calendar
- YouTube - Documents
- Gmail - Trends (search trends)
- Talk - Maps & Earth
SWEET SPOT MARKETING
Integrated use of Google Calendar, Google Documents, Google Maps
http://sweetspotmarketing.ca/calendar.html
How?
http://doublermanufacturing.com/for-golf/
iGoogle Dashboard
http://www.google.ca/ig?hl=en&source=iglk
Business Solutions: http://www.google.ca/services/
- Google Places
- Adwords
- Analytics
Voice Over Internet Protocol
Phone service delivered over the internet at low to no cost
SKYPE: http://www.skype.com/intl/en-us/home

http://www.skype.com/intl/en-us/features/
Free Video Calling
Free Skyp to skype calling
Install on SmartPhone
Calling Landlines & Mobiles at extra cost
Partnership with Go To Meeting
Ability to brand
GMAIL: http://gmailblog.blogspot.com/2010/08/call-phones-from-gmail.html

http://www.google.com/chat/voice/
Gmail Voice & Video Chat
Free Calling in Canada & US – any phone
International Calls as low as $0.02 per minute
MAGIC JACK: http://www.magicjack.com/6/index.asp
Free local and long distance calls
Free Conference calling: http://www.freemagicconference.com/
Free phone number, call waiting, voicemail, caller ID and directory assistance
$39.95 for unit
Plans: Annual rate plan of $19.95 with option to purchase 5 year plan at $70
http://basecamphq.com/tour
Online Collaboration and Project Management Tool
Communicate

Share Files

Deliver Ontime - To do lists, Task Assignments, integrates with Google Calendar, Outlook, Backpack

Reuse Templates, versus starting projects from scratch

Accessible through web browser, mobile web browser

Assign people to projects, specify who sees messages and has access to information
https://sweetspotmarketing.basecamphq.com/login
http://www.themartellexperience.com/blog/
Lead Capture Comes In Many Forms:
Email Sign-up / Opt-In List
Download Free Report
Sign up for an Event
Survey's and Polls
Completing online forms (request for more information, request to be contacted)
Complete online survey
Landing Page / Squeeze Page
Desktop Tools
Capturing leads is perhaps one of the most vital elements of your web site
Done properly it can increase sales, boost traffic and transform any site to a sales machine.
Unfortunately many web designers are unaware or ignore the importance of these crucial lead capture elements in web site design
http://www.themartellexperience.com/blog/
- Sign up for Free Report
- Blog delivered to email
- Subscribe to RRS Feed
- Contact Us Form
Constant Contact - http://www.constantcontact.com/index.jsp
Email: http://tinyurl.com/SSS-eMail
http://tinyurl.com/SSM-eMail-GoldMail
Landing Pages: http://tinyurl.com/CoolTools-PEI
Survey: http://tinyurl.com/CoolToolsKnowledgeSurvey
- groups - Heckbert Studiohttp://www.facebook.com/#!/group.php?gid=42317699692&ref=ts
- business page - Bitchin' Kitchen
http://www.facebook.com/#!/BitchinKitchen?ref=ts
- advertising
http://www.linkedin.com/myprofile?trk=hb_tab_pro
- an online resume
- post updates
- business networking
- join groups
- create a group
- offer expertise/value
Impacts of social media on business
What is Social Media
Questions?
Full transcript