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Vision Statements

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by

Athena Nielsen

on 9 October 2014

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Transcript of Vision Statements

Vision Statements
What drives you?
A "vision" is not what you see...
A vision statement is an explanation of what a company wishes to become. It is written for the potential customer. It might include goals for the company with a focus on how to reach it. It is the inspiration and framework for strategic planning within an organization. Personal vision statements are usually written in the present tense with an “I” statement.
Nike
To be the number one athletic company in the world.
Amazon
Our vision is to be the earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy on-line.

Wal-Mart
To be the world-wide leader in retail.
To make people happy
Think-Pair-Share:
So far, which company do you think has been most successful at accomplishing its vision?

Microsoft
Global diversity and inclusion is an integral and inherent part of our culture, fueling our business growth while allowing us to attract, develop, and retain this best talent, to be more innovative in the products and services we develop, in the way we solve problems, and in the way we serve the needs of an increasingly global and diverse customer and partner base.
BMW
To be the most successful premium manufacturer in the car industry
Your Turn! If you were going to write a vision statement for company, whose products would you use, what company would it be?
Full transcript