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Who Wants to be a Millionaire

The Marketing Game Presentation - Firm B1
by

Emily Cray

on 11 May 2010

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Transcript of Who Wants to be a Millionaire

Who Wants to Be a Marketing Millionaire? Name two important goals when starting a new marketing campaign A) Best brand logo & slogan B) Maintain profitability and
create a solid marketing mix C) Be friends with all coworkers D) Give long lunch breaks Which VRD product design targeted the student population? A) 2 Special Commands, 2 Error
Protection, 0 Ease of Learning B) 4 Special Commands, 2 Error
Protection, 1 Ease of Learning C) 8 Special Commands, 8 Error
Protection, 4 Ease of Learning D) C but, our product design
targeted another group If these were your sales results after your first period,
how would you best recover? A) Drop wholesale price, increase customer
service, increase advertising, increase sales reps B) Order all the marketing reports and do what
your competitors are doing C) Give away free samples D) You don't - you get the heck out
of this field After year three, you are allowed to increase the commission of your sales people. How much do you give them? A) No increase, they already have a base pay B) 5% C) 10% D) 15% It's the fifth year and you have the option of introducing a
new product, the DVC. What do you do? A) Introduce it and use all of your
budget to finance it B) Introduce it, but only to your
family and friends C) Wait till next period to see
what your competitors do D) Don't even think about it Lifelines It's still the fifth year, which market does firm B1's VRD best target? A) The assistants B) The students C) The creators D) All markets How was firm B1's VRD product different from its competitors? A) It has the highest error protection out of all VRDs B) Overall, B1 spent more money on advertising C) It has the catchiest name D) Its price was the cheapest $1,000 $2,000 $4,000 $8,000 $16,000 $32,000 $64,000 You just introduced the DVC, the results are back and you had a loss of $222,495. How do you recover? A) Take it off the market, it's too expensive B) Drop the price and save money by not
adjusting the product design C) Spend more money to make product
more desirable D) Increase advertising $125,000 What are two successful strategies used by B1? $250,000 A) Conserve your slush fund
until you absolutely need it B) Give your sales reps a 15%
commission rate C) Constantly change your
product design to hold
consumer’s interest D) Both A & B Refer to the following graph. What two periods show poor performance? $500,000 A) Periods 1 & 6 B) Periods 2 & 6 C) Periods 3 & 8 D) Periods 1 through 8 Overall Net Contribution Your campaign has ended, based on all your answers, what were your results compared to your competition? $ 1 Million A) Highest net contribution. FIRST PLACE, BABY! B) Second highest net contribution C) Third highest net contribution D) You crashed and burned
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