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Old Spice

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by

Dalia Abdel-Latif

on 26 September 2017

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Transcript of Old Spice

Old Spice Advertisement
Dalia Abdel-Latif & Maartje Floris
Table of Content:
General Information
Video
Audience
Claims
Symbols & Appeals
General information
Men's body wash
US 2010
Series of ads
YouTube
Humor
Techniques
Three different sets
Bright lighting
Horse
Eye contact
Eye-candy
Celebrity endorsement
Audience
Ladies
Clever
Shopping
Manlier body wash
Man's ego
Claims
"Smell like a man"
"Lady scented"
"The thing you love" (interactive)
"Anything is possible" (wealth)
Tells you what to do
Symbols & Appeals
Humor
Set changes
Grabs attention
Funny lines
Never breaking eye contact
Engaging the audience
Marketing
White
Red
Horse
Message
That was our presentation
Full transcript