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Intro to Graphic Design

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by

Madeline Madura

on 17 August 2016

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Transcript of Intro to Graphic Design

Intro to
Graphic Design
Abc...


Graphic Design is...
A Word
An Image
An Idea
Communicates a message to an audience
Where in Society?
Magazines
Websites
Posters
Book covers
CD covers
Street Signs
Newspapers
Music Videos
Advertisements
Brands
Logos
Adobe Programs:
Illustrator
Photoshop
InDesign
Careers in Design:
Branding
Advertising
Marketing
Interior Designer
Web Design
Packaging Designer
Blogger
Graphic Novelist
Textile Design
Architect
Video Game Design
Stage Design
Photographer
Photo Journalist
Stationary Designer
Magazine Layout Design
Animation
Digital Illustrator
Director
Film Editor
Illustrator: Text based design
Photoshop: Photo Editing
InDesign: Layouts

Once Upon a Time....
3500 BCE Egyptians used symbols
1892- Henri de Toulouse created advertisements
1865- John Tenniel created Illustrations in Alice's Adventures in Wonderland
1920's- Constructivist Movement in Russia
1920's- James Montgomery Flagg "I Want You"
100- Roman type was formed- Trajans Column
1440- Johannes Gutenberg developes printing press
950- Book of Kells- Script Letters
1500- Italic type is developed
1800- Caslon introduced san-serif
1896- Motion picture introduced
1995- Internet commercialized
1984- First Mac introduced
1951- Color TV
1940- DADA: mixed media design
1890- First Kodak camera
Typography is...
the study of type
When in doubt...
Weights:
typeface: includes all styles
font: Specific font, style, size
Letterspacing
Heirarchy: order of importance

Serif
San-Serif
Title
Subtitle
Body Text
Letterpress
Kerning
Leading
Tracking
Design Process
Define
the Problem
Research
Test
Generate a
Solution
Present/
Evaluate
Brainstorm
What is the problem? What does your client want? What is the purpose and goal?
Collect visual resources related to topic. Magazines, photos, internet...
Use your samples to generate new ideas. Create thumbnail sketches. Focus on Elements and Priciples of design, composition, type...
Choose your best idea and create a full design in real scale. Refine your draft.
Finalize ideas. Create final design.
Present your design. Present a self evaluation. Are there any more changes that need to be made? If so, start over.
Full transcript