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Comm 2100 McLuhan: Media Ecology

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Pam Glasnapp

on 30 September 2016

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Transcript of Comm 2100 McLuhan: Media Ecology

photo credit Nasa / Goddard Space Flight Center / Reto Stöckli
The
medium
is the
message

Media Ecology
The medium is the message
shape our attitudes and perceptions
Environments
Communication: immediate, FTF, communal
The tribal age
meaning detached from context
Literate Age
rise of nationalism
Print Age
Global Village?
Electronic age
What does Mcluhan mean
by media?
What is ecology?
With any human-invented
technology, the environment of services that changes people is the media
invisible
complex
Critiques
2000-1500 B.C.E.
(cc) image by jantik on Flickr
Invention of writing
Tribal age
Literate age
http://oi.uchicago.edu/OI/MUS/ED/TRC/MESO/writing.html
Print age
http://en.wikipedia.org/wiki/File:Handtiegelpresse_von_1811.jpg
Gutenberg Printing Press
1450 ACE
Invention of telegraph, 1850
Electronic age
Everything one knows is learned from
another person
WORDS: ephemeral, lack materiality
no detached analysis
http://therookiewall.com/blog/2010/07/25/larry-sanders-the-medium-is-the-message/
The content of
http://mcluhangalaxy.wordpress.com/2012/04/01/the-medium-is-the-message-redux/
Reproduction
detaches the reproduced object from the
domain of tradition.
The
manner
in which
human perception comprehends
art can be defined as the ‘
aura’
in which that piece of art can influence the viewer.
http://mcluhangalaxy.wordpress.com/2012/04/01/the-medium-is-the-message-redux/onhttp://www.youtube.com/watch?v=5mid8p4A6Eg&feature=related
The products of technological invention
These facts underline the point that
the
MEDIUM
the
MESSAGE
The ‘
light bulb
’, regardless of how it is used,
is the
medium
In the Industrial Revolution the
train
itself
was not the message
So then, the
message
of any medium is the
change
it introduces into
human affairs
.
Content and media
Speech
Pre-literate
Printing
press
Written word
(content))
Print (content)
Writing (media)
Speech
(content)
Print
Telegraph (media)
http://www.histdocs.com/home/productpages/240.php?cat=Transportation
http://www.edisonmuckers.org/thomas-edison-lightbulb/
http://upload.wikimedia.org/wikipedia/commons/0/07/Stom_-_A_Young_Man_Reading_at_Candlelight.jpg
What do you think these media replace?
(i.e., what is the content?)
e-mail
Twitter
Smart phones
The original has a unique aura that cannot be recreated.
Mechanical reproduction
of art
emancipates
the work of art from its parasitical dependence on
ritual
.
and the
nature of the piece
.
This aura is determined by the
historical circumstance
words can be read and reread
abstract analysis possible
more individualistic
rise of middle class
rise of Protestantism
http://health.allrefer.com/pictures-images/central-nervous-system.html
written word
is the content of
print
writing
is
speech
;
and
print
the content of
telegraph
.
Phonetic
alphabeet
Telegraph
but, in fact, the
change it brought about

in the lives of the people from that age to this.
and
how it is used
is its message.
because it
shapes
and
controls
of
human association

and action
.
the
scale
and
form
but
how they are applied
.
are by no means the
cause of sins
more
http://www.clker.com/clipart-uxc-ear.html
Ethical
Reflections

technology
a Faustian bargain?
Literacy

http://www.media-ecology.org/#/n

Want to know more?
TV
trivializes
GPS
How has each shaped and formed
human association and action?
IS
http://digital.films.com.cyrano.ucmo.edu:2048/PortalViewVideo.aspx?JW=1&xtid=7931
Digital Age?
Subjective, but makes objective claims
Critics say no evidence
Difficult to understand, not always clear
Didn't judge media (from critical theorists)
(from an objectivist point of view)
from an interpretivist point of veiw
Is McLuhan more a 21st century phenomena?
We are all linked.
Have we gone back
to separate tribes?
What do you think these media replace?
(i.e., what is the content?)
e-mail
IM
Twitter
Smart phones
Podcasts
GPS
How has each shaped and formed
human association and action?
Postman's questions
What
problem
to which this
new technology
is a
solution
?
Whose problem is it, actually?
If there is a legitimate
problem
to be
solved
,
what
other problems
will be created by my using this technology?
In McLuhan's words
Symbolic
Texting
5 ways social media is changing
your brain
Full transcript