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Visual language and Graphic Design

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by

Hector Arriaga

on 3 November 2016

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Transcript of Visual language and Graphic Design

Visual language and Graphic design
VISUAL LANGUAGE
It doesn't have an only meaning.

To learn how to "read" it is an intuitive and empirical exercise.

Learning how to "write" it requires training. It requires the mastery of concepts and specialized techniques. The discipline that is responsible for setting the VISUAL ARGUMENTS is GRAPHIC DESIGN.
VISUAL PERCEPTION
It consists of the experience and culture.

You assign meanings or connotations depending on the relations learned from the society or environment.
Language
Connoted
Levels of representation
Conclusion
Graphic design
and its definition has changed over time, its definition and function are closely linked to the
technologies
and
ideologies
of the time; no matter what the design or the concepts it represents are materialized in, the organization and sometimes the disorganization of the visual content, are the basis for any design piece, so understanding the fundamental principles of that organization is highly relevant.
What's visual language?
+
Casual Visual Communication
Everything you see and can interpret freely, there is no intention encoded.
Intentional Visual Communication
It is encoded and it has a clear intention to transmit information. It can be PRACTICAL or AESTHETIC.
It is subjective, it is conditioned by codes and conventions.
Denoted
It is totally objective, it is the object or image as it is perceived, will always have the same meaning.
Representative
Symbolic
Abstract
Analytical
Funciones:
Informativos
Descriptivos
Expresivos
Estéticos
Persuasivos
Full transcript