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Omega Funeral Home

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Manitoba/Ontario Prezi

on 3 May 2018

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Transcript of Omega Funeral Home

Welcome
We are not trying to create a market for your product.
Advertising
Advertising
We are trying to exploit the market that already exists and direct customers to your place of business.
It's what you do when you can't see someone in person.
Advertising

How to Advertise
Why Radio?
C
r
e
a
t
i
v
e
l
y

Frequently
Frequently
Frequently
Frequently
Frequently
Frequently
frequently
frequently
frequently
frequently
Consistently
Radio is on:
In the car, at home and at work
Streaming online and on your mobile phone
It’s in stores, restaurants and at the dentists office

Radio is always accessible
Wherever You Are...
Radio is There With You!
It's Mobile!
It's Sound
Radio is sound - intrusive, irresistible sound - It makes electronic media the long distance runner of advertising.

Sound is memorable. Consider music and all those songs you know the lyrics to without ever intentionally learning them
A Sound Partnership
A recent study conducted by Google (yes, Google) states that "using broadcast media (TV and Radio specifically) greatly enhances search results."

This infomation is an invaluable combination which will prove that "radio + search" is the real wining combination to drive their sales.
Nielson Report, January 2016
&
512,000 people in rural Manitoba
Approx. 780,000 Manitobans view our sites monthly
7.6 million pages of hyper-local content every month
MB Audience Reach
EDUCATE CONSUMERS
GENERATE NEW CUSTOMERS
EXPAND DEMOGRAPHICS
PROMOTE THE WAY YOU DO BUSINESS/INNOVATION
Start people talking
Promote new merchandise/department

Why Advertise
S.W.O.T.
Strengths:
Father's been in the industry since 1986
Have other locations in Deloraine (Smith's), Killarney (Wheatland), Pilot Mound (Wheatland), Boissevain and now Portage la Prairie.
Have 6 full-time directors
Rayna's disposition
13 years in the business
You make every funeral personal
You always have new ideas
You are adaptable to change
Omega Funeral Home is family run
Omega remains focused on the client at hand, though they may be working on other funerals at the same time.
Omega prides itself on quality and value of service.
You take pride in what you do
You understand the value of shopping local and will do so
(Example: Purchasing of flowers.)
Weaknesses:
Opportunities:
Threats:
Lack of awareness (the new owners and positive changes that will occur)
Omega Funeral Home is not locally owned
You know how to successfully operate a funeral home in a smaller town, but are new to this in a larger city like Portage
Lacking organization (only due to the take over)
Omega was previously owned and operated by a “board” and was not a priority

You will now have more man power
You now have the opportunity to enhance what had become an “old” business (or perhaps tired business)
You already have purchased new fleet vehicles
To continue to revamp the interior of business
You have started revamping the website
Overall opportunity to breathe new “life” into the business
Opportunity for Darren to grow
Opportunity to enhance the value for what you get

Prefer to not linger on them, rather hone in on how they can successfully grow the business
PAST - 1973
How did you get here?
PRESENT - 2016
What are you doing now?
FUTURE - 2020
Where are you going?
Market Research

Adult Population of Portage la Prairie and RM is 19,521
The Median age of Portage la Prairie is 40.8 years
As of 2011, the population of Portagers aged 85 + was 420 people.
As of 2011, the population of Portagers aged 65 & older was 2,030.
The average number of yearly deaths in the RM of Portage is 230 - 260.
Full transcript