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The role of communication in organisational change

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lana lynch

on 21 October 2013

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Transcript of The role of communication in organisational change

The role of communication in organisational change
Journal article critique

Lana Lynch

Overview of article content

Research method used

Main findings

Weaknesses

Relevance to real life corporations
Weaknesses
Spelling errors
No examples used
No
proof
that model is effective
No elaboration of the model used
1. Inform employees about their tasks and about the policy and other issues of the organisation

The two goals of organisational communication
Model of communication during organisational change
Main findings
There is a link between the function to communicate to inform and the function of communication aimed at creating a community

Having a strong community environment will increase the effectiveness of change

Readiness for change is crucial for effective communication in organisational change


Relevance to real life corporations
Has anyone worked for a corporation where there was effective communication in organisational change?
Uncertainty and job insecurity
P4. High levels of uncertainty will negatively affect readiness for change
Purpose
To prevent or try to reduce resistance to change

To increase readiness for change
"Readiness for change is the cognitive precursor to the behaviours of either resistance, or support for, a change effort" (Elving 2005)
P1. Effective organisational change will be showed in low levels of resistance to change, or high levels of readiness for change by employees
2. Communication with a mean to create a community within the organisation
P2. Inform organisational members about the change and how their work will be altered as a result of the change. This will effect readiness for change
P3. Communicate to create a community. This will result in:

Commitment to the organisation
Trust in the organisation and its management
Organisational identification

Which will have a positive effect on readiness for change
Concerned with the aim, process and expected outcomes and implications of the change
Uncertainty and job insecurity
5. When organisational change results in downsizing and loss of jobs, job insecurity will have a large effect on readiness for change
Will I still have a job?
Will i have the same co-workers?
Will my tasks be the same?
P6. Communication will have an influence on feelings of uncertainty and on feelings of job insecurity
Uncertainty and job insecurity

2. Communication with a mean to create a community within the organisation
Communication helps to define the identity of a group and create community spirit

Trust between management and employees influences feelings of belonging to a community

communication style, environment, frequency


Purpose of communication in organisational change

Goals of communication in organisational change

6 propositions which influence resistance to and readiness for change

Uncertainty and job insecurity

A model which could be used
Elving identified
1. Inform employees about their tasks and about the policy and other issues of the organisation
Information should come from management and should address:

The reasons for change

Address any worries employees initially have
Goal 1
Goal 2
Goal 2
Model has
not
been put into use
vs
Thanks for listening
Formal communication: emails, face to face

Informal communication : rumours
Figure 1.
Conceptual model of communication during
organisational change
Full transcript