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Business Plan Presentation

Frozen Yogurt Vending Machine
by

McCall Bliss

on 4 December 2012

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Transcript of Business Plan Presentation

Company Overview "FroYo on the Go" Frozen Yogurt Industry Industry Analysis Marketing Plan Operations Plan Development Plan Company Organization Management Plan 1. Market Competition Critical Risks Advertising & Sales Strategy Hungry yet? Thank You Questions
Comments? Primary Market Marketplace Analysis Competitor Analysis Product Strategy Positioning Finding the best location Distribution Strategy Management Team 2. Maintenance & Operation 3. Falling Short on Demand 4. Product Quality Competitive Advantages Product Idea Healthy

Low overhead

Small form 1. Selling the Machine 2. Selling the Product Expansion Traditional & Nontraditional $35 billion Vending Machine
Industry $6.3 billion & Vending Machine
Industry Frozen Yogurt
Industry & Would you like froyo available 24/7? 1. Brand Name vs. Creating our own FroYo 2. Differentiating ourselves Revenue Drivers Red Mango, Pinkberry, TCBY Targeting large malls that are high traffic areas 3. University Partnerships 2. Mall Partnerships Universities by large city to target students and adults 4. Organic Farm Partnerships Adds credibility to quality and freshness of fruit. 1. Partnership with major frozen yogurt brands Accept bids from manufacturers Develop machine with manufacturer Launch at Tufts University Begin talks with major corporations Expand to Boston area universities "Leak" the product before Give out samples, Tweet2Eat, FroGoGram 3. Maintenance Shareholders VS Partnerships
Using the Systems Approach Table of Contents Company Industry Marketing Operations Critical Risks Development Company - Industry - Marketing - Operations - Planning- Critical Risks - Industry - Marketing - Operations - Planning - Critical Risks Company Company - - Marketing - Operations - Planning - Critical Risks Industry Company - - Marketing - Operations - Planning - Critical Risks Industry Company - - Marketing - Operations - Planning - Critical Risks Industry Company - Industry - - Operations - Planning - Critical Risks Marketing Company - Industry - - Operations - Planning - Critical Risks Marketing Company - Industry - - Operations - Planning - Critical Risks Marketing Company - Industry - - Operations - Planning - Critical Risks Marketing Company - Industry - Marketing - - Planning - Critical Risks Operations Company - Industry - Marketing - - Planning - Critical Risks Operations Company - Industry - Marketing - Operations - - Critical Risks Planning Company - Industry - Marketing - Operations - - Critical Risks Planning Company - Industry - Marketing - Operations - - Critical Risks Planning Local brands -> major brands Notifications sent to employee Changing the way froyo distributed Are you comfortable buying froyo from a machine? The Team CEO - Brad Frizzell
CFO - Austin Blau
COO - Sal Revetta
CMO - Brandon Fruchter
CMPO - McCall Bliss
HRD - Mayan Al Zawawi Financial Projections Financial Projections KEY: Office buildings Secondary Market College campuses Finances Product Price Place Promotion Cool Clean Convenient 5. Low Sales 6. Customer Dissatisfaction
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