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The Oneders Presentation

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by

Joshua Olson

on 27 April 2010

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Transcript of The Oneders Presentation

JL Custom Builders Love the home you're in
Historical Context Building and maintaining relationships Started 5 years ago Jeff Shawn INTRODUCTION Executive Summary Building and maintaining Homes Key To Success? Building Rapport One Homeowner at a Time Overview 1. Situation Analysis 2. Objectives 3. Budget 4. Strategy 5. Execution 6. Evaluation Invest in your real estate Situation Analysis Love the home you're in Historical Context Started 5 years ago Objectives Budget Strategy Execution Evaluation Jeff Shawn Invest in your real estate Love the home you're in Industry Analysis Economic Environmental Market Analysis Minneapolis Andover Shoreview Service Area Demographic Competitive Situation Small Business Big Business vs. Main Objectives 1. Increase Consumer Awareness
2. Change consumer's beliefs or attitudes
3. Convert one-time product users into repeat purchasers
4. Switch consumers from a competing brand Communication 1. Increase Consumer Awareness
2. Change consumer's beliefs or attitudes
3. Convert one-time product users into repeat purchasers
4. Switch consumers from a competing brand Measurement SEO, Web Analytics, and Ad Placement Results Exit Surveys Track Repeat Users Discuss Client History Measuring Up Main Goal is to increase: Consultations! Objective-Task Method 1.Reach 2.Frequency 3.Production Costs 4.Media Expenses JL Target Audience Varies upon publication Interactive Development, Video, Photo, Print Web Hosting, Publications $20k Employ a multi-facet campaign that emphasizes time with Jeff and Shawn for increased exposure of the company. Increase interaction of the current market users - - with the brand and the faces of the company to heighten through print, web, and video media. FACE PART 1 HOMEOWNERS AWARENESS PART 2 Building Rapport One Homeowner at a Time Copy Strategy 2.Focus on expertise and customer service brought by Jeff and Shawn.
1.Place emphasis on Jeff and Shawn as a central part of JL's branding. 3.Engage potential customers to make contact with Jeff and Shawn. Building Rapport Alludes to the remodeling aspect of the brand Brings focus to customer service aspects and establishes the relational qualities of JL Custom Builders Speaks to each individual homeowner in the market One Homeowner at a Time Zeros in on the target audience as a whole
How? Media Plan 1. Interactive Microsite 2. Print Advertisment 3. Search Engine Optimization or JL MicroSite Includes... 1.Interactive tour by Jeff and Shawn 2.Embeded videos and photo galleries 3.Customize your own room See it in ACTION! please wait one moment Web Development Page Modifications Video Production Photography SEO Star Tribune Midwest Home $2250 $200 $2500 $1500 $500 $3978 $8825 TOTAL $19,753 INVOICE Brittany Caitlin Darrell Josh ONE DERS Measure Increase in Consultations SEO Statistics Web Analytics Client Survey Prior to Consultation Tactics One Homeowner at a Time Building Rapport Studied architecture in college Spent 33 years working at one of
America's largest corporations Has worked in real estate since college Hundreds of satisfied customers Rogers
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