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Logos, Pathos, & Ethos: Use of Rhetorical Appeals in Argumentation & Advertising

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Caitlin Donahue

on 30 May 2013

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Transcript of Logos, Pathos, & Ethos: Use of Rhetorical Appeals in Argumentation & Advertising

Logos, Pathos, & Ethos:
Use of Rhetorical Appeals
in Argumentation & Advertising Bell-Ringer Activity Background Logos Sources Please take a piece of paper, fold it in half, and write your name on one side.

On the other side, please respond to this prompt in a short written response: Persuasive writing is a powerful skill that can be used to influence people and cause them to act or think in a certain way. What are some strategies persuasive writers use to persuade others to agree with their claim? A rhetorical appeal is a strategy used in an argument to support a claim and respond to opposing arguments.

Rhetorical appeals are used by writers to persuade readers to think or act in a certain way.

The Greek philosopher Aristotle divided these means of persuasion into three categories: logos, pathos, and ethos.

A strong argument generally uses all three! The use of reason or logic to persuade a reader. http://owl.english.purdue.edu/owl/resource/588/04/
http://courses.durhamtech.edu/perkins/aris.html Ms. Donahue Now let's share! Lesson Schedule 1. Bell-ringer Activity

2. Prezi on logos, pathos, and ethos

3. Practice identifying rhetorical appeals on YouTube

4. Ad Campaign Group Activity

5. Perform skits

6. Exit slips Objectives By the end of this lesson, you will be able to:

Define logos, pathos, and ethos.

Identify these rhetorical appeals in texts.

Demonstrate accurate use of logos, pathos, and ethos by creating an advertisement in a group.

Evaluate the use of rhetorical appeals by your peers. Example of Logos "Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and shut." Pathos Appealing to a reader's emotions, beliefs, and values Example of Pathos “This generation of Americans has been tested by crises that steeled our resolve and proved our resilience.  A decade of war is now ending. An economic recovery has begun. America’s possibilities are limitless, for we possess all the qualities that this world without boundaries demands: youth and drive; diversity and openness; an endless capacity for risk and a gift for reinvention. My fellow Americans, we are made for this moment, and we will seize it—so long as we seize it together.”
--Barack Obama’s Inaugural Address  Ethos The credibility or authority of the writer, as revealed through tone, style, and reputation. Example of Ethos "As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.” Now we'll look at some commercials... ...but why?

How are persuasive writing and advertising similar? Ad Campaign Group Activity You & 4 peers will be given an “odd” object that you’ll have to pitch to the class!

Your group will decide on a function for the object and write up a commercial skit (under 1 minute in length and school-appropriate) using 2 of the 3 rhetorical appeals to convince us to buy your product.

I’ll randomly assign groups using playing cards and you’ll need to turn your desks together to work on your skit for 7 minutes before performing.
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