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Shopper Analytics

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by

Sergei Veinberg

on 28 April 2010

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Transcript of Shopper Analytics

Why do it? cannot afford
not to too many businesses already publish newsletters
"discounts for everyone" hurt bottom line Looking for Patterns We look at individual “typical” customers to find their patterns
Then the system finds customers with “similar” patterns
Customers are classified according to their patterns
Full transcript