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Howard-Sheth model of consumer behavior

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Rungnipa Janthathong

on 1 October 2013

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Transcript of Howard-Sheth model of consumer behavior

Howard-Sheth model of ิีัรbuying behavior
1. The first level describes the extensive problem solving.
2. The second level is limited problem solving.
3. The third level is a habitual response behavior.
there are 4 type of model ...
This model explain the decision making process to buy product. It have 4 step to decision. First is get information. Second find knowledge. Third is decision to buy product. The last buy product.
2.Perceptual Constructs
3.Learning Constructs
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