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Dedicated Computing Agile Marketing Engagement

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by

James Carlson

on 8 October 2013

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Transcript of Dedicated Computing Agile Marketing Engagement

0 demand generation
1 qualification
2 relationship development / resource requests - prod mgmt
3 requirements definition / technical discovery - prod mgmt
4 proposal creation / technical writing
5 solution proposed / presented
6 negotiation / proof of concept award
7 develop PoC
8 closed / contract
Sales Process
Qualification
Relationship Development
Requirements Definition
Proposal Creation
Proposal Presentation
Proof of Concept
Closed / Contracted
DEMAND GENERATION
Prezi-based visual flowchart of internal business process for sales and marketing (deal cycle)
1
Up to 7 research briefs (consisting of a position statement and references to external media and research sources) on selected topics
2
Sales and Marketing Calendar
30/60/90 Marketing Plan
Project plan for this engagement with stakeholder accountability
Up to 12 Prezis (or 12 designed sections of a single over-arching Prezi) expressing market positions and Dedicated solutions
6
Up to 12 short 1-3 minute videos with narrated voice-over focused on the Prezis
7
A cloud-hosted video / Prezi portfolio for easy use, management, and embedding into Dedicated website
8
9
2 workshops focused on Dedicated Sales use of Prezi and Video library
10
2 workshops focused on Tushaus Sales use of Prezi and Video library
11
1 workshop focused on internal Sales and Marketing management and development of Prezi / Video library for both organizations
DEDICATED COMPUTING
Agile Marketing Engagement Overview
TRAINING
PRODUCTION
PLANNING
3
4
5
Market Framework
Profiling customers
output from other consultant project
creates
lives and is created in Trello
WEEK 1: Decide
WEEK 2: Draft
WEEK 3: Review
WEEK 4: Publish / Launch
Heuristics
create visual icon set
DMS
Storage (Tushaus)
--------------
Internet of Things
Internet of Things: Healthcare
Managed Services
Cloud
Big Data
Analytics
--------------
Mobility
Security
Customer Map
hardware
products
software
services
markets
early
late
?
DC
TCS
next one Oct 8
Full transcript