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Social Media Project- Linkedin

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Mike Serio

on 14 November 2012

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Transcript of Social Media Project- Linkedin

Linkedin Company Example By: Michael Serio and Connor Lefevour - Founded: 2002 by Reid Hoffman, and launched on May 5th, 2003 Background - Connects with other businesses

- Builds credibility

- Second and third tiered contacts

- Many marketing opportunities

- Volunteer experiences Advantages - Privacy concerns

- Time invested into the site

- Not as popular as other social networks

-Your reputation

- Limited target market Disadvantages Dave Kerpen is the CEO of "Likeable Media" and he uses Linkedin to promote his company and get their name out to other businesses.

"LinkedIn is a great way for our employees to form connections with professionals in our field. Occasionally, we post job listings or links to sign up to events we’re hosting, such as our LikeableU conference during Internet Week."

Although LinkedIn can be used in many ways, Kerpen uses it because it gives his company the opportunity to connect with potential clients and partners. Kerpen later says "if you do business with other professionals, then sharing content, answering questions and engaging on LinkedIn is a great way to build and solidify relationships and drive leads." - 175 million registered users in 200 different countries - Target market: People in professional occupations. - Businesses put ads on the website to promote their company, and because this is a business to business site so there is alot of opportunity for your ad to be seen AND acknowledged. https://www.linkedin.com/uas/logout?session_full_logout=&csrfToken=ajax%3A3078460781690015496&trk=hb_signout
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