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Kristy's Quarterly Marketing Update

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Kristy Warren

on 9 September 2013

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Transcript of Kristy's Quarterly Marketing Update

Kristy's Quarterly Marketing Update for Ferguson Construction
9/9/13

Marketing Materials
Finished Corporate Brochure
Updated Qualifications Packet
RFP: Toyota West (Columbus)
Other Packets: Festo US Industrial (Dayton), Crestview Manor (Dayton), Hitachi Automotive (IN), Byers Chevrolet (Columbus)
Career Fair Trifold
Project Photos
Honda Marysville East End Expansion (In Process)
Cedarville Townhomes
Dan Hemm Dealership
BK Tool (In Process)
KMI Low Bay (In Process)
PPI Addition
UD Science Center (Ceilings & Windows)
Foodbank Groundbreaking
Goodwill Groundbreaking
Ink/Stylus/Laser Pens & "Credit Card" FCC Jump Drive
Truck Signage
Company Apparel
Framed Office Photos
Trade Show Display Pull-Up Banner
Website
News
Career Opportunities
"Complimentary Project Consultation" Form & Button
"Career Opportunities Click Here" Button
Tweaked Homepage text to condense and clean up
Analytics: 81% NEW Visits
Will be adding full pdf Brochure on site
Meetings/Events
Columbus Blue Book Network Showcase Tradeshow
WTUE Dayton (Mix 107.7, 103.9, 99.9) (Kreg Miller)
The Game 95.5 Columbus (Renee Cannon)
Strategic Business Directs (Chris Nesbitt)
Dayton Business Journal (New AE, Julie Barhorst)
Dayton Business Journal's Spring Defense Forum
Dayton Chamber's Universities President's Reception
Columbus Business First's Women in Business Networking
Dublin AM Rotary Meeting with Amber Hulme (VP Medical Mutual in Columbus, from Piqua)
Experience Columbus (Robbie Banks)
ABC Central Ohio Golf Outing Volunteer
ABC Central Ohio Clay Shoot Committee (with DeFabCo, Tradesmen International, Jess Howard Eletric, Haughn & Associates)
2013 Celebrity Charity Golf Classic featuring Coach Bob Knight (OhioHealth)
2013-2014 Crossroads Mentorship Program
Educational Luncheon: Construction Reform
Educational After-Hours: The Best of the National Build Business Conference
2013-2014 Annual Sponsorship with 2-minute speech before September 18th's "State of the Industry" panel
Exclusive: We're only GC sponsoring this year (Pepper & Corna Kokosing last year)
Name recognition for year with various members of A/E/C industry
Our logo and description at every luncheon for year, plus on website:
http://smpscolumbus.org/sponsors.php
Avenues of Opportunities
Andrews Architects (Lindsay Andrews SMPS)
CTL Engineering (Scott Wilson, Jessica Donley SMPS)
Design Group (Kendra Brown SMPS)
M+A Architects (Chelsea Thistlethwaite, Suzanne Cody SMPS)/Blood Drive
WSA Studio (Amy Shea SMPS)
NBBJ (Meredith Doppelt SMPS)
FKP Architects (Mitchell Levitt SMPS)
tec inc. engineering & design (John E. Lerchen SMPS)
Heapy Engineering (Lori Dahm SMPS)
KLH Engineers (Donna Miller, PE, Cynthia Jackson SMPS)
Advanced Engineering Consultants, Ltd. (Sam Reed SMPS, Wright Patt)
Schaefer Structural Engineering (Ryan Konst, Tedd Orr SMPS)
Dynamix Engineering, Ltd. (Scott Porter SMPS)
Jezerinac Geers & Associates, Inc. (Daniel Geers, Paula Ryan SMPS)
Metro CD Engineering LLC (Michael Chow, PE SMPS, OSU)
Bruner Corporation (Randy Sleeper, Cassy Sleeper, Megan Smith SMPS)
Burgess & Niple (Ray Stokes SMPS)
Jobes Henderson & Associates Civil Engineering (Courtney Van Ostran SMPS)
Elford (Katie Chiki, Joel Kohler SMPS)
Miles McClellan Construction (Kelly Zemcik SMPS)
Shook (Linda Dininger SMPS)
Corna Kokosing (Michelle Bugh SMPS)
Skanska (lisa Koressel SMPS
Compton Construction (Blake Compton SMPS)
Fanning Howey (Dawn Wiford SMPS)
Ten Penny Design (Alison Crumley SMPS)
Patterson Pope (Linda Skelton SMPS)
OhioHealth (Director of Project Management Lee Bivens, Orelle Jackson)
Limited Brands (Janelle Simmons)
Nationwide Children's Hospital (Steve Swift, Angela Mingo)
City of Dublin (Sue Burness)
Medical Mutual of Ohio (Amber Hulme)
YWCA (Adrienne Selsor, Courtnee Carrigan)
The Women's Fund of Central Ohio (Sara Mitchell, Kimber Perfect)
Social Media
Society of Marketing Professional Services (SMPS)
Traditional Media
YWCA Columbus Chase Gen Y Leadership Project
Through the 12-month learning experience, participants will have the opportunity to engage in discussion with each other, workshop presenters, and Columbus business & community leaders around a myriad of personal and professional development topics. Program components appeal to a variety of leadership learning styles and may include but not be limited to: personal and professional development, experiential learning, fundraising and mentorship.

Board Members from: City of Columbus, Honda, OSU, Nationwide Children's, Scott's, Otterbein University, Limited Brands, Cardinal Health, JP Morgan Chase, Ernst & Young, AEP, EMH&T, Nationwide, Huntington, Time Warner Cable
Shelby Sizzles Quarterly Publication: Formed Fiber Technologies
Dayton Business Journal: Sidney-Shelby County Workforce Development Program story coordination
Advertisement & Copy in Strategize Magazine's Sunright America, Inc. article for Winter 2013
Looking into this!
NEXT UP!
BLOG!
Identify Contributors
Identify Topics
Schedule for 2014

Marketing Plan for each office (Fall 2013)
Present at December Quarterly Marketing Meeting Update
Top 2-3 Markets in Each Office
Resources Needed

E-Blasts
Setting Up
Reevaluating Goldmine
Extracting Relevant Contacts
Upgrading to New CRM

Dayton Business Journal/Columbus Business First Commitments & Advertisements
Identify Opportunities and Submit more Press Releases/Exclusives
Continue Social Media Presence
Events Calendar for Each Office
Photo Library Additions
Refresh/Redesign Website Look
Full transcript