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Lila ALismail

final project :)
by

layla alismail

on 10 May 2015

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Transcript of Lila ALismail

(cc) photo by Metro Centric on Flickr
(cc) photo by Franco Folini on Flickr
(cc) photo by Metro Centric on Flickr
GAD 515
May 3
B-
1.
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7.

Thank you for your
Attention
Lila Alismail
Done By:
Dr. Paul
Madlock

Abdulaziz Alsuweedan
Khulud Aljohani
Amani Alnahdi
Since 1990
75%
=
Arabic Restaurants
Arabic Land
Arabian Community
Locals and Tourists
Business Objectives and goals:
Objective:
To be the best restaurant, providing unique and quality meals at friendly prices.
To tap into the untapped Arabian community
living in Ohio.
Goal:
Mission Statement and Vision
provide an exclusive dining experience and guarantee that each client receives timely, professional, welcoming service
Become the best, most unique and preferred Arabic restaurant in Ohio.

Open new branches across other states.
Aljawherah Alharthi
2303 Chester Ave Cleveland,
Ohio, 44114
Restaurant Description:
Ownership:
Trained chef
Graduated from the University of Akron
Worked in several five star Hotels
Experience of over 5 years
Operated by
Mohammed
Location:
Legal Form and Issues :
Regulated by:
US Small Business Administration (SBA)
Tax Guide for Restaurants
Days a week Days a year
7
365
Target Market:
Arabic population in Cleveland

Student

Employees

Foreign

Tourist

Non- Arabic Community

Abdulaziz Aldelaimi
Market Survey:

What is the people extent of accepting an Arabic restaurant?
Test Arabic Land’s recipes
=
Competitive Advantage:
This is a relatively large and full service family restaurant
Their prices are higher yet they offer average foods and services.
We will get the best-priced ingredients delivered as per set schedules and guaranteed quality.
Sales strategy:
Happy customers.

Trained employees.

Mystery shoppers.

Sales Forecast:
Sensitivity analysis
Sensitivity analysis
Sensitivity analysis:
Organizational Structure:
Management:
Products, Services and Operations:
SWOT Analysis:
Financial Plan
Source and Use of Funds:
Total start-up costs will be $ 418,550. we will raise 218,550 and the rest of the funds will be through supporting from investors.
Break-Even Analysis:
The total fixed costs and expenses related to Arabic Land are $178,766 and it’s a representation of the restaurants’ annual expenses. The costs are estimated to be $9.33 per meal. Based on the assumption that the price of the each meal is $10 the restaurant will breakeven at the point where the sales will equal to $266,266
Projected Financial Statements
Pro-forma Profits
Pro-Forma Balance Sheet
Financial Ratios
Badr Alsoduis
The total start up cost required is $ 418,550 as shown in the table below.
90%
Marketing plan:
Stay up to date with customers' feedback
Sponsoring various events
Loyalty program
Arabic Land restaurant will be
owned by the group.

Mohammed will be handling management
issues alone, but the second year he plans
to recruit an assistant manager as the
business expands.

Strengths

Very strategic location.
All prices will be affordable.

Opportunities
Cleveland is a city that is rapidly growing.
Large number of tourists who visit the town
of Cleveland.

Weaknesses
The profit for the first year is low.

Threats
High costs of running business in Ohio.
Many restaurant emerging all over the town.

Strengths

Very strategic location.
All prices will be affordable.

Opportunities
Cleveland is a city that is rapidly growing.
Large number of tourists who visit the town of Cleveland.

Weaknesses
The profit for the first year is low.

Threats
High costs of running business in Ohio.
Many restaurant emerging all over the town.

Conclusion
Full transcript