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January Town Hall

Business strategy
by

Miles Stevens-Hoare

on 10 January 2013

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Transcript of January Town Hall

January 2013 Town Hall
Strategy Overview Corporate Strategy What does this mean for the UK 1. Shift from single market to
multi-market revenue strategy 7 key strategic elements Revenue by Market Revenue growth 2012 v 2011 2. Protect existing absolute cash contribution from Library market 3. Shift from a single market product development strategy to a multi-market product development strategy 4. Shift to digital as a material portion of our product development, marketing and revenue strategies % Digital revenue 5. Establish an ecommerce platform that drives the overall growth in our multi-market strategy 6. Implement an integrated data and technological infrastructure to support our multi-market strategy, including product, customer and financial systems. 7. Drive myON growth Manage the library investment at a level that keeps pace with our position in the market Utilise Engage as our core Classroom product

Build additional resources around our existing and future content to ensure we have classroom packages where appropriate
Open up a new market in the form of Consumer Trade with the launch of a fiction list under a new imprint. Market share 31%
up from 28%
Full transcript