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Celebrate Summer

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Transcript of Celebrate Summer

An engaged group of community and festival leaders had an idea! So many fun things to do in the summer! A cooperative umbrella brand to promote and communicate marquee community events throughout the summer. How can these events be highlighted
more throughout the community? Benefits:
Community Members
Each Individual Event
South Bend/Mishawaka Area 2010 - THE INNAGURAL YEAR:
Concept | Co-Branding | "Owned" Internally | Grassroots

CVB | External Funding | Formalization

Scalability... National Sponsors
& Grants Celebrate Summer
Summer Pass Larger Scale
Advertising Shared Resources
& Collaboration And Beyond... Bike the Bend
Mishawka SummerFest
Enshrinement Festival
Kids Triathlon
Kamm Island Fest Urban Adventure Games
On the River
Art Beat
Bike/Walk for Hospice
Silverhawks (On-going) IDENTIFIED EVENTS: ACTION STEPS: What events are included?
What is expected of events?
What is the "buy-in" for events? Finish Print Materials
Develop Website
Print Materials
Write Press Release
Schedule Press Conference
Distribute Materials
Utilize Logo
Share Mailing Lists
Presence at Events
Meet with Rob DeCleene DISCUSSION:
Full transcript