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DesignTHINKING Takeaways from SAP GBTM Master Certification, Potsdam - Berlin, 2012
Transcript of DesignTHINKING Takeaways from SAP GBTM Master Certification, Potsdam - Berlin, 2012
- Solution Revolution
- Design Service Team:
Design Thinking @ HPI
- School of Design Thinking:
http://www.hpi.uni-potsdam.de/willkommen.html?L=1 Key Takeaways from Design THINKING Training @ HPI, Berlin SAP Business Transformation Academy - GBTM Design THINKING is a human centric approach for solving problems and creating new ideas. Design THINKING is a repeatable process that instills new insights & culture Rules for Brainstorming Design THINKING
Useful readings Design THINKING
People Source: George Kembel, Prof. at Stanford D.School “Design Thinking can be describes as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity”
CEO Ideo The definition of a Guru Design THINKING
SAP @ Work The SAP Service Innovation Team envisions how to use Design Thinking in different use cases of ASAP, including:
- DT for Business Process Design
- DT for IT Architecture Design
- DT for Project Scoping
- DT for Operational Execution
- DT for Requirements Analysis The value of prototyping iteration & validation “the goal is not to create a close approximation of the finished product or process, the goal is to elicit feedback that help us work through the problem we’re trying to solve.
In a sense we build to think”
Tim Brown, CEO Ideo Design THINKING
Process Environment Use volume and a variety of ideas, perspectives and skills throughout the process Start by understanding the problem or opportunity from a user’s perspective,
not your own or SAP Perspective Use drawings and rough, quick prototypes to help generate ideas and gather feedback Thank You! firstname.lastname@example.org www.sap.com & OPTIMIZATION 6 5 4 3 2 1 Test Prototype Ideate Define PoV Observe Understand Design THINKING
Questions IMPLEMENTATION VALIDATION SYNTHESIS 360° RESEARCH Who? When?
Where? Why? What? How? 1 Put the user at the center 2 Strive for volume and variety 3 Make to think Design Thinking is an approach to innovation to discover opportunities by inspiring potentials and creating technically feasible solutions that meet human needs and add (business) value a) understand the problem
b) imagine the deal
c) create the solution The HPI recipe SCOPING IDEATION PROTOTYPING Right? Multidisciplinary Teams Design THINKING Effectiveness Design THINKING
Efficiency Design Thinking for SAP ASAP “Invention and discovery emanate from the ability to try seemingly wild possibilities; to feel comfortable being wrong before being right; to live in the world as a careful observer, open to different experiences; to play with ideas without prematurely judging oneself or others; to persist through difficulties; and to have a willingness to be misunderstood sometimes for long periods, despite the conventional wisdom”
Peter Sims (author of “Little Bets”)
Daring to Stumble on the Road to Discovery
New York Times, August 7, 2011 Design THINKING
Getting started Design
THINKING a human centric approach for solving problems and creating new ideas. Design THINKING it is NOT a new a hype, another brainstorming method or a panacea..
Design THINKING is a repeatable process that instills new insights & culture Design THINKING
defined Design THINKING
Principles Design THINKING
Prototyping Business Process Design Design THINKING in a nutshell