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How effective is the combination of your main product and an

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elizaveta k

on 2 May 2014

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Transcript of How effective is the combination of your main product and an

How effective is the combination of your main product and ancillary texts?
My perspective
Through my project I was trying to make sure that both parts of my work, print and moving images compliment each other. However, at the same time I didn't want them to have exact similarities, as after I did some research I realized that it barely happens that CD and music video have literal correlation. I was trying to create synergy in my work through the style elements, photos and graphics I used. All of them had rock vibe and were giving out band ethos.
Tattoo design
This design doesn't have any relation to the music video, however it ha similar message standing behind it. Stylistically they fit each other well as well, having the grunge look and rock feel about both of them.
Attracting target audience
This cover is created in a way, which will attract my target audience in particular. They will be attracted by tattoos on the models legs, as it is a sign of rebels. The tattoos look creative, arty and give crazy feel about my band and are conventional for rock genre
Tattoos sign of rebels
Even though, now it became mainstream to have a tattoo, originally tattoos were a sign of rebels, revolutionaries, people with radical, anti-establishment character. Bikers, which were fans of rock music, had it, prisoners had it as well, as it was a mark of rebels, and to make them stand out as being different and 'marked'.
Narrative design
It gives out the genre quite easily, as conventions of rock is to be rebellious, 'sex, drugs and rock n' roll' it is what my cover is all about. My TA will recognize this message and will be willing to buy a CD or research this band.
This design is based on the narrative part of my music video and made in the same colour palette, what creates very strong synergy between print work and moving images.
Attracting target audience
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