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YouTube Sensation

PWR 2 Presentation

Masato Kuok

on 9 March 2011

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Transcript of YouTube Sensation

YouTube Sensations and Participatory Culture What is a YouTube Celebrity?

Aspiring Singers, video bloggers and a keyboard playing cat. Certain characteristics of a YouTube "hit".

Entertaining content (OK GO's Treadmill video)
Relevant to popular culture (Chris Crocker)
Controversial (Westboro Baptish Chruch)
Funny (Old Spice Guy or Double Rainbow)
Inspiring (Ted Williams)

Online Participatory culture
democratization of cultural production
consumption community

A change in purpose and function

Tagline then: "Your digital video depository"
Tagline now: "Broadcast Yourself" “Show off your favorite videos to the world, Take videos of your dogs, cats, and other pets. Blog the videos you take with your digital camera or cell phone. Securely and privately show videos to your friends and family around the world … and much, much more!” - "About Us" 2005 Thank You Sam Tsui & Kurt Schneider

Michael Jackson Medley
Entertaining, Relevant and had a good reception. "Founded in February 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small." - YouTube "About Us" 2011 YouTube as a Meta-Business
Full transcript