Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

YouTube Sensation

PWR 2 Presentation
by

Masato Kuok

on 9 March 2011

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of YouTube Sensation

YouTube Sensations and Participatory Culture What is a YouTube Celebrity?

Aspiring Singers, video bloggers and a keyboard playing cat. Certain characteristics of a YouTube "hit".

Entertaining content (OK GO's Treadmill video)
Relevant to popular culture (Chris Crocker)
Controversial (Westboro Baptish Chruch)
Funny (Old Spice Guy or Double Rainbow)
Inspiring (Ted Williams)




Online Participatory culture
democratization of cultural production
consumption community


A change in purpose and function

Tagline then: "Your digital video depository"
Tagline now: "Broadcast Yourself" “Show off your favorite videos to the world, Take videos of your dogs, cats, and other pets. Blog the videos you take with your digital camera or cell phone. Securely and privately show videos to your friends and family around the world … and much, much more!” - "About Us" 2005 Thank You Sam Tsui & Kurt Schneider

Michael Jackson Medley
Entertaining, Relevant and had a good reception. "Founded in February 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small." - YouTube "About Us" 2011 YouTube as a Meta-Business
Full transcript