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Copy of PESTEL Analysis: Brazil Apparel industry

This presentation will include a detailed PESTEL analysis of the Brazilian Apparel industry and will evaluate the impact of these factors on the success of this industry

Melissa Tallman

on 26 April 2013

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Transcript of Copy of PESTEL Analysis: Brazil Apparel industry

Bem-vindo ao Brasil!
Welcome to Brazil! The World's greatest biodiversity SOCIAL Money makes the world go round! By Zainab Jalloh, Irene Hua, Becky Ockell, Megan Claeys, Amir Ferdjani, and Andi Chen Legal The Brazilian Fashion Industry: A rat race to success Technology- Opportunities for growth? •Brazil is the leader in science and technology in South America Politics Obrigado pela vossa atenção
Thank you for listening •World’s fifth- largest textile producer.

•Government’s support (Innovation Law)

National Minimum Wage
My House - My Home
Integration of Favelas
Luxury fashion purchases • President Dilma Rousseff (CIA 2012)
• 56.01%
• Current Policy on Privatisation
• 117% growth (Bloomberg 2012)
• Outdated' tax system (BOF 2010)

• 34% 25%+ (Canon 2011)

• Mercosur aka ‘Common Market of the South’ - $245.5 million in a research and development center.

- However, IT side of the R&D expansion is still small in Brazil. Brazil's legal steps to success
1. Minimum wage laws
2. Consumer protection code
3. Competition laws: "Antitrust laws"
4. Free trade agreement with the EU •Think local.

• Thriving people are fueling the growth of the Brazilian retail industry.

•"Conscious Consumers".

•Adapt Brazilian lifestyles to create products and services.

•However Brazilian industries are affected by outdated legal issues and high taxes that can impede competitiveness.

•Higher education must become more widely accessible for Brazil to gain a more educated and skilled population. Evaluation Source: SECEX Total Brazilian energy consumption grew to 13.6 quadrillion British thermal units (BTU) in 2010.
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