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Transcript of Edgar Dale
Professor of education at Ohio State University
B.A and M.A----University of North Dakota
Ph.D----University of Chicago
Father of Modern Media in Education
Dale's Cone of Experience
He wrote three books dedicated understanding and using audio-visual methods in teaching.
Dale's cone of experience purports to inform viewers of how much people remember based on how they encounter information
Educational Film Library Association Award (1961)
Eastman Kodak Gold Medal Award (1968)
Distinguished Services Award (1972)
National Reading Hall of Fame(1972)
How to Appreciate Motion Pictures(1935）
Teaching with Motion Pictures(1937)
How to Read a Newspaper(1941)
Audio Visual Methods in Teaching(1946)
Can You Give the Public What It Wants(1967)
Techniques for Teaching Vocabulary (1971)
Building a Learning Environment (1972)
They (Audio-Visual materials) are not for entertainment or amusement. They also to educate, to help students develop workable, useful generalizations in important fields of subject matter. If they can not help educator, they should not be used.
(Dale, 1970, p. 101)