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Transcript of Advertising/Public Relations
How does this affect you? 1) Your life now
2) This class
3) Your Future Advertizing is all around you This Class - COMM 240 -credibility
-emotional response -public communication Public Relations -organizational communication Advertising -mass communication -personal/social media -intercultural communication What is Advertising?
It’s an activity of attracting public attention to a product or business, as by paid announcements in the print,broadcast, or electronic media such as TV. Advertising is the most important tool in the marketing of products and services. 6 Types of Advertising 1) Print Advertising - (Newspapers, Magazines) 2) Outdoor Advertising - (Billboards) 3) Broadcast Advertising -
(Television, Radio) 5) Public Service Advertising 6) Celebrity Advertising
Benefits Of Advertising
1. Relays information to the customer.
2. Takes care of customers.
3. Improves the sale of product.
4. Alters the attitudes of people.
5. Directly communicates with customer.
6. Increases employment and economic progress. Two major categories of
public relations : Public Relation Specialist
Public Relations Managers What to they do? Careers in PR Interest to Researchers? Any Questions? Public relations is an 4) Covert Advertising - Advertising in Movies ongoing process in which you play a vital role Impact on Society Advertising "Advertising is a powerful force in society because it is the matrix or context within which we understand ourselves and the world."
-Andrew Gustafson Public Relations Impact of Advertising on Society Impact of Public Relations on Society Communication Spending 4.2% growth in 2011.
Estimated 5.6% growth in 2012.
Estimated 31% growth by 2015. http://guysdiamonds.com/2011/11/diamonds-arent-forever-oppenheimers-cash-out-family-stake/ http://1adt.com/tag/budweiser-ads/ http://alpha-build.net/2010/07/01/apple-and-tylenol-a-study-in-corporate-communication-and-crisis-management/ Influential Industries Advertising &Public Relations History of Advertising 1600 History of Public Relations 1657 1700 1800 1900 2000 1735 1898 2012 1600 1700 1800 1900 2000 1623 Pope Gregory XV 1787 1889 2012 Rhetoric: the strategy Your Future communication degree “prepares students to meet today's communication challenges.” “equip our undergraduates for success in graduate or professional school and in their chosen professions.” Careers of Recent Truman Alumni Client Service Manager Customer Relations Representative Public Relations/Advertising Assistant Special Events Coordinator http://muse.jhu.edu/journals/asr/v006/6.3unit02.html http://muse.jhu.edu/journals/asr/v006/6.3unit02.html http://muse.jhu.edu/journals/asr/v006/6.3unit02.html http://muse.jhu.edu/journals/asr/v006/6.3unit02.html http://tech.fortune.cnn.com/2012/03/07/apple-posts-ipad-videos/ http://thesoulpitt.com/main/mccafe-cool-creamy-dreamy/ http://www.dipity.com/lizzielith/Interesting-PR-Events-You-Might-Not-Have-Read-About-in-the-Book/ http://a4cgr.wordpress.com/2011/09/04/07-638/ http://eguidedocs.com/tag/westinghouse http://www.businessinsider.com/compare-the-original-and-most-recent-logos-of-20-top-companies-2012-8?op=1 http://www.officialpsds.com/old-Ford-logo-PSD24870.html management of problems
information about and response to public opinion
emphasis on responsibility to serve public interest
utilization of change
anticipation of trends http://barrydenenberg.blogspot.com/2011_05_01_archive.html "The PR industry has an important role in helping companies identify and manage risks that could damage their reputation."
-Nick Purdom Careers?