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LaSalle Bakery

Bad Assets

Thomas Tobin

on 1 May 2013

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Transcript of LaSalle Bakery

Competition History Direct Promotes through: Internet,
television and journal/magazine

"National Bakery of the
Year Award" in 2011

Relationship with PC!

Community presents... Mission statement Indirect Product Placement Promotion Pricing Target Market Public Relations Competitive Advantage Suggestions Uncontrollable Elements Life is sweet at LaSalle Bakery and we’re grateful for it every day. What are the ingredients of our happiness? Let’s begin with an old school, old-world, no-shortcut philosophy that keeps us sure and grounded. Add in an unshakeable insistence on baking with nothing but the best and a family of treasured employees, without whom we’d be nothing.

At LaSalle, our wonderful customers bring their friendly, warm energy to the mix. It’s so easy to take care of them as if they are friends, because they are!

We love being an institution! We’ve been a part of our community for decades and give back with an open heart. We love being able to offer a comfortable spot where friends feel right at home. We show them love with our magnificent pastries, cakes, cookies, pies and breads – and they return it to us with their loyalty and support. There’s a “culture” at LaSalle Bakery that’s hard to describe, but easy to feel. Dunkin' Donuts Starbucks Pastiche Panera Bread Family, community-based

Good quality ingredients and
products Direct Distribution Strategy in which producers sell directly to the consumers Conveniently placed near Providence College, one of their top customers Catering Service to expand placement and brand name SWOT Analysis Strengths Weaknesses SWOT Analysis Opportunities Threats Store expansion to a third location "Do the right thing" Enviromental Responsibility Competition Fluctuating price of coffee LaSalle Bakery was started in 1932 and was first purchased by Jake DeMaria in 1935.

In 1960, DeMaria hired Michael Manni as a 15 year-old pan boy and in 1975, Manni purchased LaSalle Bakery. In 1995, the Manni's purchased the entire bakery on Smith St. and in 2003, they purchased LaSalle's second location on Admiral St.

Both locations have a combined 12,500 sq. ft. of space with 2,500 sq. ft. of retail space per store. Shaw's Bakery Entenmenn's Cakes and Cookies Little Debbie's Snack Cakes Advertising on billboards and on TV

Sell bagged coffee so that consumers can enjoy the product at home. Create K-cups Future Plans LaSalle plans to expand to a third location

Purchase a food truck for street vending Baked Goods Breads, pies, cakes, pastries, cookies Cafe Menu Breakfast, Lunch, Coffee Diversification Technological Political and Legal Competitive Social Media Regulatory Agencies Market Share/Profits Global Week from October 24-28 declared LaSalle Bakery Week by Mayor Angel Taveras Michael Manni joined the hosts of Rhode Show in the kitchen on Octover 24, 2011 to kick off Celebration Week and bake some delicious Pecan Fingers LaSalle gives back to organizations such as Amos House, Phoenix House, Rhode Island Foster Parents Associations, and St. Mary's Home for Children Smith Street
- PC Students
- LaSalle Academy Students
- Elmhurst Neighborhood Admiral Street
- Locals
- Older Generation Social Accessable to all
Going Green Economic Demographic Target markets based
on location Income, Inflation and Recession Well Known/ Good Reputation Bakery of the Year Award in 2011 Family owned business Donations Presence on facebook, twitter,
and instagram Only 2 locations Lack of marketing to PC Pricing varies based on size and product Higher prices for better quality Affordable prices LaSalle Bakery as a specialty store
Full transcript