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Social Media and the Job Search

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Kay Baller

on 23 August 2017

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Transcript of Social Media and the Job Search

Sexual orientation
Political views
Liked pages
Conversations with Friends
Different Platforms
Social Media and the Job Search
Legal Issues
Social media is a new tool that can help in the search for employment.
LinkedIn is designed for professional networking. Users can post their job history, follow companies, and stay in touch with former co-workers.
Facebook is used for personal networking, but users can maintain a clean profile for work purposes. Users can join professional groups and engage with others in their industry. There are also Facebook groups where people post job listings.
Twitter can be used to follow verified companies and people in the industry.

Companies like UPS (@UPSJobs) and Google (@GoogleJobs) have specific handles for recruitment.

Tweets also allow users to engage with others in the industry in an informal manner.
Reddit is a very informal social network and users can stay anonymous. To use Reddit to find a job, it is best to have a professional account.

Users can go to subreddits like r/forhire and r/jobs to view and post job listings.

Users can also get their résumés reviewed on
r/resume, and get industry-specific advice from users on niche subreddits.
Posting inappropriate material and photos
Harassing others online
Posting controversial opinions
Personal Brand
Social media lets users present an image of themselves to the world.
Users can:
Tweet news and comments about their industry
Post creative graphics and thoughts on Tumblr
Add thoughtful comments to LinkedIn and Facebook groups

Employers can access information on potential job candidates' social media profiles like Facebook.

Even though the candidate may have attached a resume, the employers usually look through their profiles to try and get a deeper understanding of the character of the candidate. This raises the legal issue of privacy.
Networks getting the most
job seeking activity:

44% Facebook
26% LinkedIn
23% Twitter
Percentage of job seekers that used their
social media contacts to help with
their job hunt:

88% LinkedIn
71% Twitter
63% Facebook
Having more than 150 contacts increases
the chance of finding a job through a social network. Out of those with 150 contacts:

85% found a job using Facebook
56% found a job using LinkedIn
45% found a job using Twitter

Social media plays a big role in the everyday lives of individuals. It has provided a platform where both employers and employees get to interact and possibly benefit from each other.

Despite this advantage, a lot of caution ought to be taken in such engagements because of the legal repercussions ascribed to social media platforms.
Privacy and Identity
Works Cited
Social Job Seekers Getting Ahead: Jobvite Survey Reveals One in Six Workers Successfully Used Social Networks to Get Hired
— Jobvite. (n.d.). Retrieved from http://recruiting.jobvite.com/company/press-releases/2011/social-job-seekers-getting-ahead-jobvite-survey-reveals-one-in-six-workers-successfully-used-social-networks-to-get-hired/
Smith, J. (2013, April 16).
How Social Media Can Help (Or Hurt) You In Your Job Search
- Forbes. Retrieved from http://www.forbes.com/sites/jacquelynsmith/2013/04/16/how-social-media-can-help-or-hurt-your-job-search/
Schawbel , D. (2012, July 9).
Facebook, LinkedIn, Twitter Factor In to How Job Recruiters Hire Candidates
| TIME.com. Retrieved from http://business.time.com/2012/07/09/how-recruiters-use-social-networks-to-make-hiring-decisions-now/
Sundberg, J. (n.d.).
Which Employers Post Jobs on Twitter?
Retrieved from http://theundercoverrecruiter.com/list-employers-posting-jobs-twitter/
Interviews with Industry Experts
Job seekers can also use these platforms to
research a company and figure out
the company's culture and values.
Full transcript