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Social Media Lessons from Martin Luther

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by

Lynsey Struthers

on 5 January 2011

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Transcript of Social Media Lessons from Martin Luther

“For where God built a church, there the Devil would also build a chapel.” “You are not only responsible for what you say, but also for what you do not say.” “Be a sinner and sin boldly.” “If you want to change the world, pick up your pen and write.” “The fewer the words, the better the prayer.” “We are all ministers of the Gospel. Some of us just happen to be clergymen.” “I know not the way God leads me, but well do I know my guide.” “Grant that I may not pray alone with the mouth; help me that I may pray from the depths of my heart.” Raise revenues
Decrease cost
Increase customer satisfaction CHIEF LISTENING OFFICER What will you do?
Who will you target?
Where will you engage?
How will you measure?
Who will participate? “Some plague the people with too long sermons; for the faculty of listening is a tender thing, and soon becomes weary and satiated.” 500+ million “How soon ‘not now’ becomes ‘never’.” “Here I stand; I can do no other. God help me.” 100-200+ million 75
million LinkedIn Twitter Facebook THIS IS BIG. THIS IS REAL. In 2009, a record-breaking 95% of college admissions offices used at least one form of social media.

87% use social networks
59% use Twitter
51% have blogs IT'S NOT A SHINY OBJECT. IT'S HOW STUDENTS COMMUNICATE. 74% of prospective students believe colleges and universities should have a presence in social media.

80% of those students said they wanted both official and unofficial content through social media.

67% deemed it appropriate for admissions counselors to contact them through social media. ON THEIR HEADS. TURNING OUR COMMUNICATIONS STRATEGIES ... Why? bUSINESS GOALS Social media content is different. PEOPLE TALK BACK Condense and clarify. Identify key communication points. Establish a content “voice.” lose the scrIPT
1483 1505 1517 1521 1521 2011 1546 Check the facts.
Determine the impact.
Understand your detractor.
Decide on the appropriate response.
Host the conversation.
24 hours have a response plan INCREASE ENROLLMENT OF THE RIGHT KINDS OF STUDENTS overcoming misperceptions promoting key programs YOUR SOCIAL MEDIA PLAN targeting specific markets “Resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn’t putting itself out there, it ought to be.”

—Business Week Thank you John Lawlor
johnl@thelawlorgroup.com
@johntlawlor on Twitter Lynsey Struthers
lynseys@thelawlorgroup.com
@lynseystruthers on Twitter THINK CONTINUUM, NOT CAMPAIGN. THIS IS NOT
PUSH MARKETING. Ask questions. Encourage
participation. Listen. Engage in
real time. Have a personality. Be transparent. In 2010, Facebook was the top-visited website, surpassing Google. Set up governance Roll out processes Conduct ongoing education WHAT'S THE RIGHT WAY
TO DO SOCIAL MEDIA? 1534 “Where the battle rages, there the loyalty of the soldier is proved.” “The less I pray, the harder it gets; the more I pray, the better it goes.”
Full transcript