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Discover Meducom Health Inc.

Meducom is a fully integrated healthcare communications agency with over 15 years of experience developing and executing comprehensive marketing plans that deliver results.
by

Darryl Vaz

on 24 October 2013

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Transcript of Discover Meducom Health Inc.

Physician advocacy breeds success!
Identify regional or specialty specific variances
MEDUCOM
DATABASE

Interactive Questionnaire
Report Provided to HCPs
Practical HCP Training
Interview the patient
Improved
Train the HCP
Video in Print
Recruitment
Week 1
Week 2
Week 4
Week 8
Point of Care Apps
Functional Leave Behinds
HCP/Patient Perception Comparator
“A Day in the Life” Patient Vignettes
Challenge the Expert
Support Network Portals
Patient Legacy Initiatives
Viral Social Media Strategies
Core component is an interactive PowerPoint presentation
Unique innovations including menu-driven content and interactive case studies
e-Carousel
DVD
Comprehensive booklet
Use by reps or facilitators
Program content in printed form
Questions and exercises aimed at promoting group discussion
Supportive ideas for program implementation
Deploy a CME in a variety of circumstances - Lunch & Learn, dinner workshop, hospital rounds, etc.)
Rep Guide
Components in support
of accredited programs (MAINPRO or RCPSC)
Implementation
Develop
Tangible Outcomes
National and Provincial programs
Mainpro-M1, Mainpro-M2 and Mainpro-C
Lunch and learn session (facilitated by rep or KOL)
Video-based Clinical Adventures
Virtual Moderator
Worksheet focused sessions
Individual and group reflective activities
Practical implementation steps identified
Elite, international preceptors
Hands-on learning
Opportunities for follow-up
activities in Canada
Preceptorships
Mentorships
Multi-event CME experiences
High value credits for participants
True adherence to adult learning principles
and behaviour change
Provide interactivity and narration to PowerPoint slides
Highly interactive and persuasive programs
Multi-level navigation and branching
Embed web pages and other objects
Needs Assessment
Accredited Content
Recruitment (Rep and Non-rep)
Follow-up Materials
Relationship-development
ANIMATED
EDUCATION
MODULES
PROGRESSIVE
TRAINING
SYSTEM
Customizable Dashboard for Modular Training and Education
What type of research?
Secondary Research
Syndicated Research
Market Research
Primary Research
Qualitative Research
Quantitative Research
Parkinson's
Multiple Sclerosis
Epilepsy
Tremor
Migraine


Asthma
COPD
Pulmonary Hypertension (PAH)
Respiratory Infection
Allergy


Acne
Psoriasis


Transplant
CKD
Renal Disease
Anemia
Serge Moraca, BPharm
Medical writing
Graphic design
Event Management
Web Programming
Videography
KEY
STRATEGIC
PARTNERS
AGENCY
OVERVIEW
Fully integrated healthcare communications agency
We obsess about implementation details from all angles
Canadian owned and operated since 1994
We are led by experienced pharmaceutical marketers
Focus on strategic objectives, with novel tactics
We live our clients' strategies
Innovators in digital platforms and educational formats
We lead projects from conceptualization to delivery
President
Darryl Vaz, MSc MBA
Managing Director
Doug Harris, MSc
Senior Account Director
Deborah Khursigara, PhD
Medical Director
THERAPEUTIC
EXPERIENCE
SELECTED
CLIENTS
BRAND
EXPERIENCE
OFFICES
18 Macdonell Street, Suite 200
Guelph, Ontario
N1H 2Z3

t
519.767.6644
f
519.767.2542
www.meducom.ca
COMPREHENSIVE
SERVICES
Brand Development
Journal Ads
Rep Materials
Patient Programs
Targeted Direct Mail
Websites
PAAB Experience
Strategic Marketing
Consulting
Market Research
Market Development
Professional Relations
National Advisory Boards
Regional Consultant Meetings
Online Advisor Forums
CME Training Programs
Advocacy Development
Rx&D Experience
Medical Education
Accredited CME
Webcasts
Speaker Tours
Symposia
CFPC+RCPSC Experience
CCCEP Accreditation
Publications
Medical Writing
Third-Party Publications
Manuscript Development
Peer-reviewed Publications
University Endorsement
Multimedia
e-Detailing
Interactive Education
CME Implementation Portals
Custom-Built Case Studies
Audio/Video Production
Platform Design and Development
Neurology
Respiratory
Dermatology
Nephrology
Rheumatoid Arthritis
Osteoporosis
Pain


Breast Cancer
Colorectal Cancer
Lung Cancer
Lung Cancer
Prostate Cancer
Brain Cancer
Hematologic Cancers


Depression
Alzheimer's
Schizophrenia
Bipolar Disorder
ADHD


Crohn's Disease
GERD
Oncology
Phsychiatry
Rheumatology
Gastroenterology
Angina
Hypertension
CHF
Stroke
Dyslipidemia
ACS
Anti-platelet therapy


UTI
BPH
Erectile Dysfunction
Overactive Bladder


HIV/AIDS
Hepatitis C Virus
HPV
HAP/VAP
CMV


IVF
Diabetes
Diagnostics
Other
Virology
Urology
Cardiovascular
KOL
RELATIONS

62,146
Healthcare
Professionals
30,936
29,227
General
Practitioners
Specialists
OVER
18,000
Physician
email
addresses
MEDUCOM
DATABASE

Major
Therapeutic Areas

ADVISORY
BOARDS

In strategic development
and implementation
15+ years
Engaging physician experience
Maximized advisory board opportunity
Worry-free program
Comprehensive services
from A to Z
Strategic planning
Recruitment
Faculty management
Logistics
Moderation
Reporting
ADVISORY
BOARDS

ADVISORY
BOARDS 2.0

Advisors under contract
CME participants
by-invitation online community
gated, internet portal
Customized,
Secure,
Features include:
Web forums and chat
On-demand polls
Education content distribution
RSS & streaming news
Social networking
ADVISOR
SPACE

ADVISOR
SPACE

ADVISOR
SPACE

CASE
AUDIT

Physicians in relevant discussion on your brand
Engage
Provide physicians with
Value
into physicians perspectives of your brand
Gain insights
add information
A foundation in clinical science.
SCIENTIFIC
MARKETING

BRANDED
MATERIALS

CLINIC
TOOLS

VIDEO
CHANNELS

WebKey Access
INTERACTIVE
TABLET
TECHNOLOGY
to maximize

opportunities
to sell:
Relevant and engaging tools
PEER-REVIEWED
JOURNAL PUBLICATIONS
CASE
AUDIT

ALGORITHM
DEVELOPMENT

BRANDED
PATIENT
CAMPAIGNS
NATIONAL
SYMPOSIA

Promotion
Recruitment
Participant
Materials
Onsite Management
PATIENT
ADHERENCE

VALUE-ADDED
PATIENT

PROGRAMS
PATIENT
ADHERENCE

MANAGEMENT
Address identified and
validated risk factors
Counseling
Adherence
CAMPAIGNS
It's not just about the event!
STRATEGIC
CME

CME:
BEYOND
THE
EVENT
Professional goodwill development
Practice
improvement
Market
intelligence
Peer influence/networking
CME
EXPERIENCE
College of Family Physicians of Canada (CFPC)
Royal College of Physicians and Surgeons of Canada (RCPSC)
Canadian Council on Continuing Education in Pharmacy (CCCEP)
Universities and National Specialty Societies
MAINCERT Section 1, 2 and 3
Canadian Pharmacists Association
Ontario Pharmacists Association / Drug Information Research Centre
Ordre des Pharmaciens du Quebec
SLIDE
STATION
Discussion Guide
Materials
FLASHPOINT
PRESENTATION
SINCE
YOU
ASKED
ENGAGING
CME
PEER
GROUP
DISCUSSION
CLINICAL
WORKING
GROUPS
(CME)
HIGH
ENGAGEMENT
ACTIVITIES
COMPREHENSIVE
CME
SERVICE
Expert Opinion program
Address the “hot” questions
Modular, interactive and expandable
Easily implemented
EXPERIENCES
SESSIONS
(CME)
Leverage
Experiential and interactive learning (adult learning principles)
Outcomes with potential for incremental reach
Accredited Group Activity
Specialist
Kick off meeting GPs earn 1.5 credits
Wrap up meeting
GPs earn 1.5 credits
Family practice doctors
GPs earn 1 credit +
Family practice doctors
6 to 12 months
More than just slide sets...
INNOVATIVE
TECHNOLOGY
Software-guided patient case development and sharing
Issue participant certificates
CASE
BUILDER
“Community-of-influence” harnessing
Cases reflect actual practice experience
&
ACCREDITED CUSTOM CASES
RELEVANT, CONSISTENT
EDUTAINMENT
CASE
BUILDER
INTERFACE
CASE
BUILDER
INTERFACE
CASE
BUILDER
OUTPUT
CHEHub /
MEETING
MANAGER
MEETING
MANAGER
ONLINE
TRAIN-THE-TRAINER
Schedule meetings
Recruit & manage
Implement pre-program
Repository
Implement post-program
facilitators & participants
needs assessments
for program content
evaluation & reflective activity
MEETING
MANAGER
Every message needs the right platform...
ESTABLISHED
CREDIBILITY
WHY
WORK
WITH
MEDUCOM?
Large
Extensive
development capabilities
&
Strategic planning
Brand promotion
CME development
Advisory boards
Digital media
Publishing
Tactical
Innovation
multi-therapeutic portfolio
professional network
expertise
SINGLE-SPONSOR
PUBLICATIONS
MULTI-SPONSOR
PUBLICATIONS
OTHER
PUBLICATIONS
MARKET
RESEARCH
SERVICES
ONLINE
MARKET
SURVEYS
AND
ANALYSIS
Nephrology
Parkinson's
Multiple Sclerosis
Epilepsy
Tremor
Migraine


Asthma
COPD
Pulmonary Hypertension (PAH)
Respiratory Infection
Allergy


Acne
Psoriasis


Translplant
CKD
Renal Disease
Anemia
Full transcript