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Archetypy v reklame: Neviniatko

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by

Zuzana Meravá

on 28 October 2013

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Transcript of Archetypy v reklame: Neviniatko

Archetypy v reklame: Neviniatko
Neviniatko
Znaky v reklame:
dokonalý život
sloboda
zábava
jednoduchosť
optimizmus
návrat ku koreňom
príroda
nostalgia
detský svet
pastelové farby
Predstavitelia:
McDonald´s
Coca-Cola
Disney
topánky Keds
mydlá Ivory
zmrzliny Breyers
rôzne biovýrobky
Neviniatko
Hlavná túžba: Prežívať raj na zemi
Cieľ: Byť šťastný
Obava: Urobím niečo zlé či chybné, čo vyústi do trestu
Stratégia: Robiť veci správne
Dar: Viera a optimizmus
McDonald´s
Coca-Cola
Zuzana Meravá 04
Ďakujem za pozornosť
McDonald´s
McDonald´s
Coca-Cola
Coca-Cola
čo sú archetypy?
aké je ich využitie?
Full transcript